How To Attract Even More Visitors To Your Blog

If you’re blogging, good for you.

Hopefully, the search engines are pulling traffic, including journalists, into your blog and your website.

But there’s something else you could be doing at least every other week to kick your marketing up a notch. 

Are you also sending either an electronic newsletter, or a simple email tip at least every other week? If you are using email marketing, you’re taking advantage of two of the strongest marketing tools on the planet.

But here’s the question that separates the wanna-bes from the true marketers at the higher level: Are you consciously promoting the blog in your ezine, and the ezine in your blog?

If not, you’re letting a golden opportunity slip through your fingers. Here’s why.

You need to tell all those visitors who arrive at your blog that you want their email address so you can send your ezine or tip of the week.

You also need to tell all your ezine subscribers what you’re doing over at your blog. Each week, in my ezine, I give you a list of headlines at my blog from the past week, with links.

Then, when you visit the blog, you might see the covers of my ebooks in the right margin. Or links to products that I promote with my individual posts.Think of it like this. The blog pulls traffic in. The ezine then pushes out your marketing message. That “pull/push” cycle of email marketing can really make things happen. Like sales. And a ringing telephone. People want to suddenly buy your consulting services or sign up for your next workshop.

A friend taught me all about the “pull/push cycle” of email marketing. And today, we both use it successfully. I picked Don’s brain for one hour on other ways he dovetails his blog with his ezine to boost the bottom line.