Charlie Cook's MArketing for Success Insider's Club

Author Archive

It Pays To Do What Most People Don’t

By Amanda DiSilvestro   |   March 16, 2012

When I was a kid, and I went away to camp, my parents sent me postcards.

Now, I hardly ever get one but when I do, I read it.

Everyone’s gaga about the Internet, texting, their smart phone, and the result is… Read More »


Retargeting In 2012: Will You Annoy Your Past Customers?

By Amanda DiSilvestro   |   January 13, 2012

Don’t panic!

Hundreds of companies are entering the New Year realizing that many of their old customers did not renew their contracts. Whether you just began starting a small business or had a hectic 2011, it is likely that you’ve lost a few clients along the way. This typically sets business owners into a… Read More »


Four Google Secrets You Need To Know

By Amanda DiSilvestro   |   December 15, 2011

Lately small businesses have been bombarded with strategies and tricks to improve SEO efforts.

As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search. Read More »


The Simple Mistake That Can Sabotage Your Sales

By Amanda DiSilvestro   |   December 2, 2011

Today I have looked at a desktop computer screen, cell phone screen, TV screen, business phone system screen, a touch screen on a printer, and, you guessed… an Ipod screen…

and I cannot wait to go home, sit back, and relax in front of my EReader screen. Read More »


How To Create Podcasts That Please

By Amanda DiSilvestro   |   November 23, 2011

It was only a matter of time before people got bored with the static look of websites.

Lately we have been seeing more 3D images, rotating images, and audio to accompany a business website. These new tactics hope to… Read More »


The Quickest Way To Grow Your Business Today

By Amanda DiSilvestro   |   October 28, 2011

I for one will take any opportunity I can to use my new IPhone, and according a Nielsen survey, I am not alone.

Nielsen estimates that one in two Americans will have a smartphone by Christmas of 2011.

With statistics as staggering as these, businesses need… Read More »


5 Secrets to Skyrocketing Sales

By Amanda DiSilvestro   |   October 14, 2011

When I think about what it means to have a partnership, I think about marriage.

Let’s face it; you know you want your husband to look good for your high school reunion so that you, in turn, look good.

When you become someone’s partner you do whatever you can to help… Read More »


Stumbling and Digging Encouraged: The New Faces of Social Media

By Amanda DiSilvestro   |   September 26, 2011

Most PR gurus and journalism know-hows are aware that Facebook and Twitter are not the only social media networks that yield big results.

If you were ever to watch a social media expert navigate their way around all the different social networks and blogs you may very well find yourself lost.

All of these different outlets can be… Read More »


The Power of “Bad” Advertising

By Amanda DiSilvestro   |   September 19, 2011

By now, most people are aware that Burger King has stopped using the plastic-looking, creepy King to advertise their burgers and fries.

If this is news to you, then I completely understand if you need to stop reading this article so you can take a moment to reflect on how much you are going to miss the King surprising teenagers with a burger in completely normal, not at all creepy ways. Read More »