Charlie Cook's MArketing for Success Insider's Club

Author Archive

Which Did You Choose?

By Charlie Cook   |   October 27, 2011

Last week I asked you to choose between one of two categories to put yourself in:

The first category meant you’d live a life of struggling to grow your business and scrambling to get clients.

And if you saw yourself in the second category, you’d have a flourishing business and more clients and income than you could handle. Read More »


Do You Know The Difference

By Charlie Cook   |   October 25, 2011

There are two types of marketing used by small business owners, one that pushes prospects away and one that pulls them in like a magnet.

One that bleeds you dry and one that brings in bigger profits each month.

Do you know the difference?

Read More »


Are You Average?

By Charlie Cook   |   October 20, 2011

If you had to put yourself in one of two groups – average or ultra-successful – which one would you belong in now?

Which one would you like to belong in?

If it’s ultra-success you’re after, skip… Read More »


The 3rd Law Of Marketing You Should Know

By Charlie Cook   |   October 18, 2011

Personally, I’ve never been hit on the head by a falling apple, but I get it.

I get that gravity made it happen – it’s a basic law of physics, one discovered by Newton. But do you know the 3rd law Newton discovered the one that explains why your marketing is or isn’t working? Read more >>


What Are You Looking For?

By Charlie Cook   |   October 13, 2011

Yesterday, my wife and I want exploring on our bikes over by the southern shores of Lake Champlain. We were looking to find some new places to go cycling and new views to admire during this spectacular fall foliage season we’re having here in Vermont.

And we’d planned on a moderate two and half hour ride but that wasn’t what we ended up with. Read More »


Do You Know Who I Am?

By Charlie Cook   |   October 11, 2011

When you’re trying to open doors and reach new clients it helps if you have some advantages in your favor.

I discovered this recently, when I was making a bunch of prospecting calls and calling some of the biggest names in internet marketing. And what they had to say about me really surprised me! Read more >>


What Brad Pitt knows about your business?

By Charlie Cook   |   October 4, 2011

I think baseball is boring but I loved Brad Pitt in Moneyball. It’s a movie every business owner or marketing manager should see before you make your next business decision.

In Moneyball, Brad Pitt plays the General Manager of one of the lowest paid baseball teams in the country, and despite the lack of funds – ends up almost winning the world series using this simple shift in thinking… Read More >>


Is Social Media Making You Dumb?

By Charlie Cook   |   September 29, 2011

At first glance, most of the social media channels are full of everything from nonsense, to pretense to just plain silliness.

And unless you know the secrets to using them, it can make you feel dumb and even act dumb. While I really want to see my friend’s pictures of his… Read More »


Did You Claim Your CD Yet?

By Charlie Cook   |   September 22, 2011

You’re a busy entrepreneur.

Finding extra time in the day to work on your hobbies, get a decent meal, or even to spend time with loved ones can be difficult.

Finding the time to print and read a report on how to grow your business is low on the priority totem pole.

I know the feeling. Read More »


Your Last Chance To Watch It…

By Charlie Cook   |   September 8, 2011

Last week I asked you about what challenges you face.

Whether you’re struggling to get more customers or finding it hard to beat out your competitors, there are a few simple steps you can take to make sure your business thrives. Read More »