Charlie Cook's MArketing for Success Insider's Club

Author Archive

The Key To Making Money Off Of Google Maps

By Charlie Cook   |   December 8, 2010

If your business is a local brick & mortar shop, you should pay attention to this.

There’s a finite window of opportunity right now for getting free organic listings – absolutely premium real estate on Google Maps.?? This listing is actually superior to a regular #1 organic listing. Or an AdWords ad, for that matter.

At this point in time, these are fairly straightforward to get if you follow… Read More »


How To Close More Sales Today

By Charlie Cook   |   December 7, 2010


“I desperately need to close more sales before the end of the year and I’ve only got a few weeks left. What can I do? – Bill from Kansas City, KS

As year-end closes in I get this question more and more often. What’s the simple answer?

Read More »


7 Real-Time SEO Links That Will Boost Your Web Traffic

By Charlie Cook   |   December 6, 2010

Real time searches are becoming increasingly popular – you’ve got Twitter feeds showing up in Google searches seconds after they’re posted.

With real-time feeds from Twitter and Facebook and other social media platforms showing up in search results, every link and mention of your website or blog is directing people to your site so utilize these to the fullest!

Read More »


Did You Read This Book Too?

By Charlie Cook   |   December 3, 2010

What was the most influential book on marketing you ever read?
For me, it was the book, Guerrilla Marketing by Jay Conrad Levinson. Back in 1984, Jay coined the term “Guerrilla marketing” referring to what was then unconventional marketing.
Since then Jay has coined a little big of change himself.
He’s sold over 21 million copies of what is arguably the most popular and influential small business marketing book in the history of the world.
From day one, I’ve been a fan of Jay’s ideas.
And Jay has just released a series of videos, put together by Michael Tasner, on how you can immediately grow your bottom line.
So, please watch this >>
To your success,
Charlie Cook
MarketingForSuccess
P.S. After you watch the videos, let me know which are the key concepts of “Guerrilla Marketing” I use at MarketingForSuccess.

What was the most influential book on marketing you’ve ever read?

Back in 1984, Jay Conrad Levinson wrote a book that changed my life. This book also coined a term that referred to what was then unconventional marketing. Read More »


7 Email Broadcast Systems Used By Top Internet Marketers

By Charlie Cook   |   December 1, 2010

Which email broadcast system should you use to grow your business?

The answer depends on the volume of email you send. For example Aweber gives you the basic information on open rates and can track clickthroughs and it’s so easy to use that anyone can master it in a few hours. Read More »


How To Party Your Way To Success – No kidding

By Charlie Cook   |   November 30, 2010

{!name},
Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.
Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how.
This past weekend, I was at an open house, the food was abundant, with Bloody Marys, and coffee (which is what I drank) being served. As usual, I met a handful of new people including, in this case, Bill the Managing Director of a firm that markets their investment services to pension funds and wealthy investors.
With $1.7 billion under management, the firm is successful, but in Wall Street terms is still considered small.
I’m always interested in learning what others do to make a living and I peppered Bill with a host of questions about his firm and of course I asked a few about what they were doing to attract clients.
In a few minutes I learned a lot about diversified hedge fund portfolios and risk management and in return Bill wanted to know what I did. He wanted to know how his firm could use the Internet to generate more leads and grow their business.
I shared a few ideas, and before we left Bill handed me his card and asked that I call him so he could put me in touch with his marketing director.
See how simple it is?
To generate a lead, just get people talking about themselves, something everyone loves to do. And in return they’ll ask you about what you do.
When they do, don’t just give them a label, but instead demonstrate your expertise by giving them some tips and ideas so they can see how you could help them.
You see now why I wasn’t drinking Bloody Marys?
I wanted to remember who I’d met, what we’d talked about and to follow up.
Now, get out there and make sure to have fun this holiday season, and instead of pitching your services, get people to ask you about how you can help them and of course followup after the holiday party.
FYI, if you’d like me to personally help you grow your business, I have 2 spaces available in my one-on-one mentoring program.
Apply here >>
To your success
Charlie
MarketingForSuccess
P.S. Simply striking up a conversation and expressing an interest in others is a sure way to generate leads and new business every day of the year, not just over the holidays. And it works whether you’re on a plane, the ski lift (where I’ve gotten a ton of leads) and practically anywhere you meet people.
Want more clients?
Start here >>

Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is a big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.

Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how. Read More »


16 Essential Link Building Tools For Generating Web Traffic

By Charlie Cook   |   November 29, 2010

So, you’ve invested the time into getting a great site built and have fully implemented your SEO plan, but you’re not done yet. Link Building is just as important to your site as… Read More »


What Turkeys Can Tell You About Marketing

By Charlie Cook   |   November 24, 2010

Want more prospects hungry to buy? Want to know the key to keeping quality clients knocking down your door again and again? This year as you indulge in stuffing, cranberry sauce you might be surprised to discover, a marketing genius right in between the gravy and mashed potatoes.

Find out what the noble Turkey knows about marketing and how he (or is it she?) gets a whole country salivating to sit down for dinner year after year.

Discover what Turkeys know about marketing >> Read More


14 Ways To Get Free Traffic

By Charlie Cook   |   November 22, 2010

They say nothing in life is free. And while that may hold true for jewelry, cars and houses, it certainly doesn’t apply to website traffic! The beauty of the internet, lies in the fact that… Read More »


The One Secret to Charging More

By Charlie Cook   |   November 16, 2010

When I first looked at the price I thought there must be a typo. Twenty-five to thirty-seven dollars a pound? For cheese?

Now I like cheese and I’m always interested in trying something new, so when my wife and I wandered into the small country store in Warren, Vermont… Read More »