In January, I received several calls from business owners who were just short of a nervous breakdown. What has shaken them up so much?
Well for one thing, they’ve been suckered into investing tons of money into advertising that produced virtually zero return on dollars invested! What’s more, their sales teams are working their fingers to the bone and keep coming back empty-handed. Read More »
I hate it when my I come home and my wife has bad news for me about our home. The house we own is great in most ways but somehow every few years the roof starts leaking and the water finds its way in through one of the ceiling fixtures in our upstairs hall or laundry room.
And while I wish these leaks would fix themselves, I know that the longer I wait to take care of them the more damage to the ceiling, walls and floors I’ll end up dealing with. Read More »
I’m always amazed at how many smart people try a marketing strategy and then quit before they can reap the benefits. Imagine you’d make a commitment to get fit, lose a few extra pounds and build up your strength so you could run five miles a day.
If you tried it for two days and discovered that you hadn’t lost any weight and didn’t feel any fitter – would you quit?
Of course not. You’d stick with it for months if not years, using the same strategy, eat less, exercise a bit more each week, until you’d reached your goals. Read More »
Tired of all the bad news about this economy?
Here is a bit of good news – I’ve spent the last six months documenting the 8 simple rules you can and must use to survive and profit in this lousy economy. I urge you to do whatever you can to get your hands on them. Read More »
Are you spending your limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieving middling results this year?
Marketing a business is like any game. If you know the rules you are much more likely to win.
Think about it. Do you play bridge, golf, tennis or go bowling. How would you do if you didn’t understand the rules. You’d spend a lot of effort but you’d wouldn’t get the results you wanted.
And the same is true for your business! Read More »
Want to skip the get rich quick schemes and discover what actually works to build your online business? In addition to the following, check out the 3 articles under Advanced Web Marketing here >>
What Do You Wish For?
What wishes do you make before you toss a coin in a fountain or blow out the candles on your birthday cake? What things do you dream about doing, accomplishing, and achieving?
Do you wish for more time with family and friends, for instance? For more money to afford a vacation home, say, and more time to use it? For freedom to travel and the means to live the life you’ve always wanted? Read More »
I have to admit I’ve been a skeptic of social media. Every time I hear someone talk about spending an hour a day managing a Twitter account, Facebook or any other of the social media sites, I cringe.
For the most part it seems like just one more distraction for small business owners who already wear too many hats and are challenged to stay focused on their marketing. As a business owner my hands are full already and if I have any extra time I’d rather be biking or skiing. How about you? Read More »
Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.
Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals.
Everyone wants to see growth in sales and net revenue. It’s important for small business owners to set revenue goals and to watch sales results, but too much emphasis on these numbers can prevent you from reaching your goals. Read More »
Imagine you could market like Santa. You’d be feeling jolly too. Find out what he knows in today’s article below.
What’s Santa know?
1. How To Get Your Marketing Questions Answered
It’s been getting out of hand. As the year wraps up I’ve been getting more emails than I can answer from people with questions about what to do to get more business, how to set up their blog or how get more traffic to their web site, how to find a web designer, and on and on.
People are sending in great questions and while I want to provide answers, instead of answering them individually via email, I’m going to start answering them in person, over the phone, once each month. I’ve set aside an hour to talk with you. Read More »
