Charlie Cook's MArketing for Success Insider's Club

Author Archive

Know Any Good Web Designers?

By Charlie Cook   |   March 23, 2010

“Charlie, recently I bought your book, Creating Web Sites That Sell (link) and I’m ready to build my website. Do you have a web designer you’d recommend?” – Dave from Whitefish, MT

Every week I get requests from readers and customers looking for a web designer, someone who understands that the purpose of a web site is to generate leads and to sell, Read More »


The Ultimate List Of Social Media Marketing Tools

By Charlie Cook   |   March 22, 2010

Which are the best social media websites, tools and applications to use to improve your marketing?

Here’s our top 100+ to help you grow your business. Please use it, review it and let me know which, if any, should be added. Just leave a comment and include any additional social media marketing tools helpful to small business owners.

And let me know which of the following 100+ social media marketing tools are your favorites. Read More »


Which Numbers Matter in Marketing Strategy?

By Charlie Cook   |   March 18, 2010

Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.

Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals. Read More »


Winning With Your Marketing Game Plan

By Charlie Cook   |   March 18, 2010

Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn’t put his finger on it, so he called me. Read More »


Which 2 Actions Are You Going To Take?

By Charlie Cook   |   March 11, 2010

Since I released The New Profit Rules I’ve been getting more compliments, accolades and appreciative comments than I ever imagined. And while I can’t deny that I like it when people tell me how smart I am, what you should know is…

The New Profit Rules isn’t about me – it’s about Read More »


I’m A Twitter Expert – Right!

By Charlie Cook   |   March 9, 2010

This past week I’ve been interviewing the top experts in Social Media, the people who wrote the book on using Facebook, LinkedIn, Video, Blogging and Twitter. And in an effort to find an expert on Twitter I thought what better way than to use Twitter itself.

Whoops!

When I used www.search.twitter.com to look for a “Twitter Expert”, almost every person I found Read More »


Is Your Marketing Aggressive Enough?

By Charlie Cook   |   March 9, 2010

Cathy, a business writer, emailed me and said, “Boy, do I need to work on my web site this year!” I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a “hard sell” >>(Read more)


Top Marketing Blogs

By Charlie Cook   |   March 3, 2010

This blog ranked 6th out of the top 12 marketing blogs. And while I’m delighted to be near the top, I’m eager to know what you’d like to see featured here, what type of marketing information, resources, ideas and marketing strategies would get your attention and push us to the top.

Please include your comments and suggestions. For the full list of top marketing blogs and reason blogs publish lists like this… Read More »


Ever See a Post Like This?

By Charlie Cook   |   March 2, 2010

Based on the response I’ve received so far it’s clear that The New Profit Rules has struck a vein. It’s a totally free report that gives you the 8 rules to follow to succeed in this economy.

But I know for a fact that while many of you have downloaded it, only a few have read it and put it to use. Read More »


The Winning Formula

By Charlie Cook   |   February 23, 2010

“Our product has uses in almost every business from mom and pop stores to large telecommunications companies. When I wake up each morning I don’t know where to start, who to call. What can I do to bring in more business?”
– Tom from Portland OR

What’s the biggest problem that most small business owners struggle with every day? Read More »