What’s the one marketing strategy you can use this week – and every week – to quadruple your sales?

In case you’ve forgotten, Valentine’s Day is this Thursday the 14th. Your spouse or significant other would appreciate your remembering the day by giving them flowers or a gift, or at least a card. For the last couple of years I’ve given my wife orchids, which last for months and months as a reminder of my undying affection.

But of course it’s not the chocolates that you give on Valentine’s Day that matter; it truly is the thought that counts. To keep the relationship strong, make sure your big squeeze knows that you’re thinking of him or her and they will think of you, too.

Why am I reminding you about Valentine’s Day, and what does romance have to do with marketing strategies?

Obviously, it’s about building and maintaining relationships. Can you imagine what would happen to your relationship with your significant other if you didn’t contact them for months on end? They’d probably forget about you, too. Ouch!

Likewise with your prospects and clients. If you don’t follow up and stay in touch with them, they won’t remember you and you won’t get their business.

I’m not suggesting that you send all your prospects sentimental Valentine’s Day cards. That’d be a little weird. But do put in place a simple follow-up system to help clients remember you, get to know you, and see you as the go-to expert. Then they’ll want to buy from you.

What’s the best way to follow up and increase your sales? Use this link to get the answer >>

Most business owners and entrepreneurs work hard to generate leads but they’re missing the follow-up system to generate the sale. In fact, 80% of potential sales are lost due to lack of follow-up.

If you had an effective follow-up system, you could be generating 5 times as many sales.

What’s keeping you from setting up your follow-up system?

Too many business owners and salespeople think of follow-up as a contact with a prospect in order to make the sale. And how many times does a prospect want to hear from you asking for the sale?

The answer is never, not even once, so contacting them repeatedly to try to sell them is not only annoying, but can kill the sale. It’s true that persistence can pay off, but not if you’re doing the wrong thing over and over.

So what do you do? Use this link to discover how to eliminate obstacles to sales >>

Although prospects don’t like to have someone try to sell them, they like to be informed and entertained, and ultimately they want to buy the goods and services they need. Remember the Valentine’s Day card; when you give it you’re not trying to sell the person. You’re letting them know you’re thinking of them and their needs. When they receive your message, they think of you.

What’s the best way to follow-up with prospects and clients?

Tell them a story that makes a point. Entertain them and they’ll read your message and think of you. Tell them about one of your clients, their situation and how you helped them. Make it personal and you’ll build the relationship.

Generate more sales by focusing on what your prospects and clients want, not by focusing on selling.

Prospects want:

– To be assured that you understand their concerns.

– To get to know you and trust you before they’ll buy from you.

– To understand how you can help them

– To know the value of your products and services relative to the results they provide.

– Proof that your products and services do what you say they do.

What’s the secret to generating five times as many sales?
If you want to see your sales grow without spending more on ads or mailings or making more calls, start by evaluating and improving your follow-up marketing strategy. Once you know what to do it’s just a matter of setting up the follow-up activities as part of your marketing system so they happen automatically to convert prospects to customers and customers to repeat customers.

Are you ready to make a giant leap in your sales and earnings?

You could keep using the same selling strategy you are now and continue to get the same results. Wouldn’t you rather uncover the secret to making five times as much?

Use this link to discover how to eliminate the obstacles to sales and see your revenue soar >>

Your prospects are hungry for ideas and information. They want to get to know you in the hope that you can help them. Use your follow-up emails, calls, mailings and other media to engage your prospects and build relationships. Then give them what they want and your sales will take off.

And if you haven’t done so already, run out and get a card or gift for your Valentine and win some smiles from the one you love.

Happy Valentines Day,

Charlie
Marketing Strategies That Get… Results

Use this link for more marketing strategies that will boost your bottom line >>

Can you start or grow a business without spending a fortune on advertising? Are there any low cost marketing strategies that really work?

Whether you’re launching a business on a shoestring budget or you want to grow your business without spending more than you need to, this should be a question you’ve asked yourself at least once. The answer is yes, there is a low cost marketing strategy that really works, and I used it to make my first million online.

In the late ’90s I created a web site that reviewed and ranked the scores of emerging search engines. It took me two weeks of solid work to build the site. Then once a week I wrote a review of a new search engine and added the best of these to the growing directory of available search engines.

Each time I posted a review on my site and shared with the media, I was positioning myself as the expert on the emerging field of search engines.

The result was that within a few months, I got requests for interviews from Success Magazine, National Public Radio and a host of other publications. Traffic to my site soared. Within a year of launching my site I accepted an offer to sell it and my expertise to one of the largest information technology sites on the web for approximately 500 times my initial costs.

How can you too use your web site to position yourself for success? Get the details >>

The marketing strategy is to position yourself as the go-to expert in your field. It costs next to nothing and is the key to your success. My marketing articles are regularly picked up by hundreds of publications and distributed worldwide, generating sales at no cost and giving me more publicity than I could ever buy with advertising.

Why does expert positioning work?

If you are looking for ideas to grow your business, or cut your taxes, or for legal advice, whom are you going to turn to? Your neighbor, someone listed in the yellow pages, or to the person who regularly share ideas and knows what they are talking about?

Imagine two accountants, Sarah and Bob. Both are the best in the business and have exactly the same training, experience, knowledge and charge the same. The only difference is that each month Sarah sends you an idea about how to manage your finances or cut your taxes.

When it comes time to picking an accountant, whom are you going to hire? The one whose name you remember and whose opinions you’ve come to trust. You’re going to hire Sarah, who has positioned herself as the expert. While Bob may have the same knowledge and expertise, you aren’t certain of that and, in fact, have forgotten who he is.

Expert positioning works to help your prospects get to know you, remember you and see you as the person to go to when they have a question and a need. Do this and they’ll be much more likely to buy from you than from your competitors.

Ready to discover how to use expert positioning to grow your business? Use this link to get the details >>

Who can use expert positioning to grow their business?

Positioning yourself as the expert can help you no matter what you sell. You don’t have to have an advanced academic degree to use expert positioning to grow your business. You do need to be an expert in an area relevant to your business.

Here’s how one taxi driver used expert positioning to triple his sales.

A couple of weeks ago, my family flew down to sunny Nassau in the Bahamas for my nephew’s wedding. At the airport we climbed into a cab for the thirty-minute ride to our hotel. As soon as we were under way, the cab driver started sharing information about the island’s history, places to see, the best restaurants, when and where to view the local Junkanoo festival that was happening that night, etc.

By the time we reached the hotel, our taxi driver had positioned himself as the go-to expert on Nassau. I’m sure every other Bahamian taxi driver knew the same information, but by sharing it with us our driver had won our confidence and gained a competitive advantage over the other drivers. As we paid him for the ride, we asked him for his card so we could hire him for additional trips and for the return ride to the airport.

Want to put your business in one of the top positions in your industry?

Position yourself as an expert. Discover how with this link >>

Charlie
Small Business Marketing Strategies That Gets Results