Don’t you wish you could leverage the holidays to generate a surge
of sales, no matter what you sell?

You can, using these marketing ideas!

The Friday after Thanksgiving, “Black Friday”, is the day many
retailers count on to pull them out of the red and turn a profit
for the entire year. Here in Connecticut, shoppers line up before
daylight to be the first to get into stores at the local malls. By
noon, I-95 slows to a crawl with all the shoppers on the highway.
It’s the beginning of the retail holiday spending spree.

Are you benefiting from the spending spree, or do your profits
suffer at this time of year?

Many business owners and marketers will tell you that their sales
slump in December. Yes, many people are distracted and busy with
holiday shopping and other holiday activities. If you aren’t in
retail, the question is, how can you turn the holiday season into a
sales opportunity, not an obstacle?

During the holiday season your prospects are in a mindset to spend
money, and are more than willing to spend money on themselves.
They’ve got their credit cards out and are ripe for you to market
to them.

What’s the secret to tapping into this holiday spending spree? Use
this link to find the answer >>

Retail holiday sales are a success because they rely on a handful
of tried and true marketing concepts. Use these simple marketing ideas to
create a tsunami of year-end profits:

1. Wish Lists
Many people make wish lists of presents to give and get during the
holidays. Why not ask prospects to create a wish list for
themselves and their business. Ask them what they want and need to
be more successful next year. Then sell them the solution.

2. Urgency
Once people have decided they want something, whether it’s a
present for a loved one or a new car or a better computer or new
marketing collateral, the quickest way to get them to buy is to
tell them might not be able to get it unless they act now.

When people head out to shop after Thanksgiving, they’re taking
advantage of short term sales, feeling the pressure of the limited
shopping days until Christmas, and they know that the stores may
run out of the items they want if they don’t act right away.

Creating urgency is one of the most effective ways to increase
sales, no matter what or when you market. Even if you’re selling
HVAC maintenance contracts or snowplowing services, marketing
limited availability or limited-time offers is a big motivator.

3. Special Offers
Typically, you may associate Christmas sales with toys, TVs and
personal items. You’re right, that’s where much of the spending is.
But there are no rules that say you can’t have a holiday sale on
your products or services, whether you provide computer systems or
accounting services.

Whether it’s a discount on price or a special bonus, when you give
your prospects something extra it increases their perception of the
value of your offer. Add in a sense of urgency, and you’ll have an
irresistible offer.

Are more clients and profits on your wish list? Use this link to
get them >>

In past years have you given up on the weeks between Christmas and
New Years and assumed you’d be lucky to ring in a few sales? If you
did, you’re missing out on some of the biggest selling days of the
year. The holiday shopping season generates about 20% of all retail
sales for the entire year.

With the right marketing strategies, December can be your best
month ever. And if it hasn’t occurred to you yet, you can use these
same strategies to generate a holiday rush of sales, all year long.

Ready to bring a flood of sales all year long? Use this link to
find out how >>

Charlie
Marketing Ideas That Make You Money

Will you sit down for Thanksgiving dinner eager to dig in to a feast of tasty turkey, succulent sweet potatoes, green beans, gravy, cranberry relish, fresh rolls and an array of apple and pumpkin pies?

In our house, the cooking begins the day before. Homemade pumpkin and pecan pies start popping out of the oven – but we can’t eat them yet. Early Thanksgiving morning, the big bird gets washed and stuffed and hefted into the oven. Then the work of preparing all the side dishes commences.

Walk into our house on Thanksgiving day, and you’ll be greeted by delectable smells. I’m sure most of your homes are the same.

By noon, the roasting turkey smells delicious, and you’re making frequent trips through the kitchen hoping to sneak a bite. You’re ready to eat, but if your family is like ours, you don’t sit down for the Thanksgiving meal until mid- or even late afternoon. By that time you’re very hungry.

Do you need to be sold on the idea of digging into this delicious meal?

Of course not. When you’re hungry and someone offers you something to eat you don’t need to be convinced. The hungrier you are, the more impatient you are for a meal and the better the food tastes.

Wouldn’t you like to be in a similar situation with your business? How would you like to have prospects so eager to buy that you didn’t have to sell and could focus instead on taking more orders?

Want to make your prospects hungry to buy from you? Use this link to find out how >>

If you’re like most business owners, marketers and sales people, you want to increase sales, but you don’t want to be so pushy that you turn people off. The problem is that you aren’t selling a delicious Thanksgiving dinner to family and friends. What can you do to increase the success of your marketing?

Focus Your Marketing On Your Prospects’ Hunger
Food, family and friends are what motivate most of us to sit down to Thanksgiving dinner. What are your prospects hungry for? You need to know in order to attract them to contact you and motivate them to buy.

Are they looking to eliminate wrinkles in their skin, get rid of back pain, avoid costly data loss, increase sales from their web site, increase repeat sales, look younger, make more money in a volatile stock market, or save on taxes?

Everybody is hungry for something and their hunger prompts them to take action. The hungrier they are, the more likely they are to take action.

Want to prompt your prospects to take action and buy from you? Find out how with this link >>

Make a list of the five top reasons your prospects seek out your products and services. Next, list the reasons that it’s important or urgent for them to buy from you right away. Then use this information to focus your marketing.

Help Your Prospects Get What They Want
When you sit down for your Thanksgiving dinner and someone asks you if you want turkey, rolls or cranberry relish, you don’t feel like they are trying to sell you. You’re pleased that they’re helping you get what you want – delicious food.

Your prospects don’t want to be sold, either. They want help solving a problem or satisfying a need. The fastest way to get them to buy is to stop trying to sell them and help them get what they want.

Picture this; before you get your fork anywhere near a plate of your Thanksgiving favorites, the cook insists on telling you where he or she bought the turkey, what it had been fed, where it was raised, how it was roasted, etc., etc. You’d probably never eat another bite of the big bird.

Instead, imagine what your reaction would be if the chef of the day simply asked you what you want to eat, and helped you get another serving of your favorite dish.

In your ads, your marketing brochure, your web site and your sales conversations, tap your prospects’ hunger for solutions to their needs. Speak to their concerns, problems and goals. When you communicate to prospects in terms of their hunger, you’ll get their attention and their business.

Ready to finally “talk turkey” about what works to generate more
leads and clients? Get the answers with this link >>

What do turkeys know about marketing?

Nothing, obviously. Turkeys’ brains are said to be about the size of a walnut and they have fewer brain cells than a cockroach. But they sure taste good when you’re hungry.

Happy Thanksgiving.

Charlie
Small Business Marketing That Gets Results