Charlie Cook's MArketing for Success Insider's Club

Author Archive

The One Thing You Must Do…

By Charlie Cook   |   March 27, 2012

When I was 7, I enjoyed playing hide and seek. This was before the Internet existed. Only one person I knew had color TV and there was no cable TV, no iPad, no iPhone, no Droid, etc – you get the picture.

The goal of hide and seek, if you’re doing the hiding is to make yourself scarce, to bury yourself under a big duffle bag in a closet or climb up onto a shelf… Read More »


The Simple Secret To Success

By Charlie Cook   |   March 20, 2012

What do you think about this?

Imagine you own a taxi. It’s your livelihood and in addition to keeping it looking great, you want to keep it running well too, which includes making sure your tires are inflated just right. Too much or too little air and you’ll wear them out costing yourself hundreds of dollars.

Here’s what I saw one taxi driver doing… Read More »


Which Type of Person Are You…

By Charlie Cook   |   March 13, 2012

Two weeks ago, I was riding up the ski lift at my home mountain, Sugarbush in Vermont.

It was snowing, which if you’re a skier like me, is a good thing but the person next to me was complaining.

When I mentioned what a great day it was, great skiing and more snow coming down, his response was… Read More »


3 Fatal Phone Mistakes That Kill Sales…

By Charlie Cook   |   March 6, 2012

Most businesses throw 30-80% of the leads they get away and I’m talking about my clients and yes, you too!

It’s incredible to me but it’s true.

Almost every business owner I’ve talked to wants one thing… Read More »


Small Business Marketing Budgets Too Small?

By Charlie Cook   |   February 29, 2012

While the majority (72%) of small business owners are starting to feel positive about the economy, and their future. There remains a big gap between aspirations and realty.

Most still lack the funds to capitalize on the turnaround, and only have around $2,000 to spend on marketing.

Read More >>


You’re Being Irrational And It’s Bad For Business…

By Charlie Cook   |   February 28, 2012

You’d think that CEOs and football coaches, both who get paid millions of dollars would consistently make decisions based on maximizing profits or, in the case of coaches, increasing points.

Right?

But you’d be wrong in both cases… Read More »


How The Tax Changes Will Affect Your Small Business

By Charlie Cook   |   February 27, 2012

It’s typically one three letter word that makes most people recoil in horror, cower with angst and be overcome by plain fear.

Which is it this time? Good news or bad news for your business. Find out what the overhaul of the tax code means for your small business, and how it will affect your profits.

Read More >>


Your Biggest Fear…And How To Overcome It…

By Charlie Cook   |   February 21, 2012

After talking to thousands of small business owners over the last 20 years of coaching and consulting – I think I can say I know your biggest fear and it’s not what you might guess.

You might wonder how I’m qualified to deduce this, but you should know… Read More »


Social Media Marketing Breaks New Records At The Super Bowl

By Charlie Cook   |   February 17, 2012

I get it all the time. People tell me social media is a fad or not worth the time. Funny thing, it broke new records during the super bowl with the number of tweets peaking at the end of game at 12,223.

And both teams, Patriots and Giants used Facebook to keep fans attention and build their brands too. Read More >>


Is Happiness The New Marketing Mecca?

By Charlie Cook   |   February 15, 2012

What is it that makes you buy stuff?

Is it need or is it your desire for happiness?

I’m not kidding. There is a “Science of Well-Being” and it’s now the focus on marketing for major companies. Read More >>