Charlie Cook's MArketing for Success Insider's Club

Author Archive

Is Your Marketing Blind?

By Eric Garner   |   December 7, 2011

What do most people who have been in business do? They copy what their competitors are doing or just do the same thing that previous business owners have do? The equivalent of the blind leading the blind.

To get your eyesight fixed and get your marketing on track you need to…. Read More »


The 25 Best Ways To Grow Your Business

By Eric Garner   |   November 25, 2011

We are all time-rich and sometimes results-poor.

So here, to help you get more out of the time you have, or to help you achieve more of what you want, or to discover ways to find an extra hour to do with as you want, are 25… Read More »


Are You Playing Chicken With Your Future

By Eric Garner   |   November 17, 2011

It’s a fact, men are chicken to ask for directions (well at least my dad was, when I was a kid).

And the result was, when I traveled, I’d get lost more often than not.

The question to ask yourself is, are you chicken in business and what… Read More »


The Secret To Success

By Eric Garner   |   October 3, 2011

When you think of a genius, what crosses your mind? Someone who’s just naturally gifted? Probably someone like Mozart, who was composing songs at the age of 5.

But what most people don’t realize is that… Read More »


Top Tips For a More Successful Team

By Eric Garner   |   September 15, 2011

According to most surveys, we have more tasks and less time to do them than ever before. Most of us know this.

We feel like we’re drowning in an endless stream of time deadlines.

If this is you at work, then there is a simple way to manage your deadlines better… Read More »


The Secret To Endless Innovation

By Eric Garner   |   July 29, 2011

Just the other day, a friend was telling me recently of how she was asked to help a major company tackle a business problem they had been having for months.

They had tried all the traditional methods but had got nowhere.. Read More »


Appreciating the Good, The Bad and The Ugly

By Eric Garner   |   June 3, 2011

On the Spring equinox a couple of weeks back, I got up early and crossed the road behind our house to watch the sun rise over the sea.

The sight was so spectacular that I couldn’t wait to repeat it the next day. But on the following morning, the sky was cloud-covered and the sea an uninviting slate-grey. Read More »


7 Foolproof Business Networking Tips

By Eric Garner   |   May 4, 2011

Not everyone has the confidence to be a natural networker.

In fact, when asked, it is the one thing that people wish they were better at in business networking and social events. So how do you go about learning the tricks of meeting new people and getting on with them with confidence? Here are 7 important tips. Read More »


Are You Sabotaging Your Chances Of Success In Business?

By Eric Garner   |   March 11, 2011

When you experience a pitfall, it’s a lot easier to want to give up than to somehow muster the strength to continue. Especially if it’s something we wanted so badly and there’s no way see why we “failed”.

The following is a reminder that there’s no common path to what we call “success” and that just because you haven’t achieved everything you want doesn’t mean you should stop trying or give up. Read More »


How Remaining Positive In A Crisis Can Lead You To Small Business Success

By Eric Garner   |   December 10, 2010

“Hopes and Alibis”
A couple of weeks back, the top 20 world nations, economically-speaking, met to sort out the problems that are still affecting the world’s top economies in the wake of what we are told has been the worst financial crisis for 50 years. Just a few weeks on, few of us are likely to remember what the meeting agreed, decided, or achieved.
Not so long ago, we heard about two other responses to the financial crisis at a more mundane but more connectable level.
The first was the news of an early morning attack on the home of former Royal Bank of Scotland boss, Sir Fred Goodwin, in which missiles were thrown at his house and Mercedes car.
The other piece of news was the result of a survey into the business crisis by the UK Chartered Management Institute.
In the survey, 1118 senior managers were asked how they were responding to the downturn. To the surprise of many, a majority of respondents said they were refusing to let the gloomy news dampen their enthusiasm. Unlike the recession of the 1990’s, in which most businesses reacted by cutting costs, today’s business leaders said they remained positive.
And they are doing this by concentrating on two particular areas.
The first is an increase in training for their core staff. The second is a focus on the twin skills of management and leadership to see them through.
In a choice of attacking bankers or investing in the people in your business, it’s not hard to see which route makes most sense.
For just as uncertainty, fear and a lack of self-belief led us into this situation, so positivity, confidence, and self-belief will lead us out.
I hope at future world summits, the world leaders will follow the lead of those UK managers who are enthusiastically investing in their people.
I hope too that they will pause to remember the words of the greatest business enthusiast the world has ever seen, car maker Henry Ford, who said: “You can do anything if you have enthusiasm. It is the yeast that makes our hopes rise to the stars. With it, there is accomplishment. Without it, there are only alibis.”

A couple of weeks back, the top 20 world nations, economically-speaking, met to sort out the problems that are still affecting the world’s top economies in the wake of what we are told has been the worst financial crisis for 50 years.

Just a few weeks on, few of us are likely to remember what the meeting agreed, decided, or achieved.

Read More »