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How to Mint Money with Affiliate Marketing

By Eric Garner   |   October 17, 2010

Your Step-by-step plan to making money as an affiliate marketer
If you know how affiliate marketing works, you’ll know that to earn money from your referred sales, people need to click on the affiliate ID links in your site, blog, and emails. That puts a cookie on their computer, and any time they go back to the merchant’s site and buy, you will be credited with the sale and earn money.
Once your cookie is in place, the next thing you’ve got to do is to get your visitors to return to your merchant and buy their products. Lots and lots of them. There’s only one way to do that: Create an internet marketing plan and implement it with skill and persistence.
Here’s a step by step plan to starting your Affiliate Marketing Program and marketing it to keep those profits rolling in.
When you set up your affiliate marketing program:
1. know your unique affiliate id number
2. know how to insert your id number into any of the links you get from your merchant
3. get to know how the affiliate scheme works in detail
4. become an expert on your merchants’ products
5. bookmark the affiliate site so you can regularly log in and check how you’re doing.
6. read the Terms of Use on the affiliate site so you know how the scheme works
7. get a Paypal account so you can be paid commission
8. test the affiliate scheme by purchasing something at next-to-nothing cost
9. find out what banners, ads and text links you can use
10. take time to plan your marketing strategy
11. write out your Internet marketing plan covering the five main kinds of Internet marketing: email marketing; article marketing; social marketing; viral marketing; and advertising marketing.
I’ll be writing more about how to manage and market your Affiliate Marketing program day-to-day in the weeks ahead. Stay tuned!

If you know how affiliate marketing works, you’ll know that to earn money from your referred sales, people need to click on the affiliate ID links in your site, blog, and emails. That puts a cookie on their computer, and any time they go back to the merchant’s site and buy, you will be credited with the sale and earn money.

Once your cookie is in place, the next thing you’ve got to do is to get your visitors to return to your merchant and buy their products. Lots and lots of them. Read More »


The Rules of Negotiation Are Like Squash…

By Eric Garner   |   September 3, 2010

Although each set of business negotiations is unique, there are a number of themes that are common to all kinds of negotiation. One of these is that negotiations are like a game.

For example, to engage in negotiations requires at least two players. There are set rules and ritual moves and maneuevers. At any one time, one side or another may be in the lead. And, like a game, people come away having won or lost even if they are ready to engage again the next time round. Here are 10 rules of negotiation based on a coaching handbook for squash. Read More »


7 Rapport Building Techniques

By Eric Garner   |   August 17, 2010

Of all the techniques available to people who work with others, building rapport is perhaps the most powerful. It can transform impossible situations into ones with potential and can allow you to connect instead of being like ships that pass in the night.

Here are 7 rapport-building techniques: Read More »


7 Unbeatable Customer Service Tips

By Eric Garner   |   July 17, 2010

Here are 7 customer service tips that will help you stand out from the competition when it comes to servicing your customers.

1. Roll Out The Red Carpet For Everyone

If there is one thing people hate about poor service, it’s getting treated differently from others. It makes them feel inferior and second-class. Gary Richter says you should roll out the red carpet for everyone, but particularly those who don’t expect it. I tell my employees, if we roll out the red carpet for a billionaire, they won’t even notice. Read More »


The Funny Side of Communication

By Eric Garner   |   July 3, 2010

If, like me, you train regularly, you’ll know how easy it is to put your foot in it.

I was reminded of this training truth recently when I read the obituary of one of the UK’s finest support comedians, John Junkin.

Junkin had been a schoolmaster before treading the boards. The story goes that one day while taking a class of particularly uninspired fourth formers, Junkin had spotted a boy at the back of the room chewing gum. Read More »


Small Things With Great Love

By Eric Garner   |   June 3, 2010

I read two different newspaper stories the other day. One suggested that, if you are a manager, you’re probably working longer and harder than ever before. The other suggested that only a small percentage of us do a job that we really love.

Which makes me think that, as suggested by Henry David Thoreau, there are a lot of people out there – including managers who manage others – who are “leading lives of quiet desperation” and will “go to their graves with their song still in them”. Read More »


What You Appreciate Appreciates

By Eric Garner   |   April 17, 2010

A few weeks ago was the Spring equinox, I got up at 6 o’clock and watched the sun rise over the sea.

The sight was so beautiful that I decided to repeat it the next day. Only to find that the sky was cloud-covered and the sea a forbidding grey. Read More »


Put Yourself In Someone Else’s Shoes

By Eric Garner   |   April 3, 2010

This is the story of two shoe shops.

In the first shop, the conversation went something like this.

“Can I replace these joggers with a new pair? Look, there’s a manufacturing fault just under the heel.” Read More »


7 Tips for Effective Team Management

By Eric Garner   |   March 17, 2010

We each have both strengths and weaknesses in every job we do. Our strengths are the things we are naturally good at and the weaknesses are the things we can only ever make limited progress in. For managers and team leaders, the aim of understanding people’s strengths is to help people excel.

Here are 7 ways to use people’s strengths: Read More »


Put Your Money Where Your Mouth Is

By Eric Garner   |   February 17, 2010

The other day I read a newspaper article that challenged everything we’d ever thought about using praise to motivate people.

It came from research done at Stanford University, California, which found that students who are repeatedly praised become risk-averse, make less effort, and are less motivated.

According to Professor Carole Dweck, praising a student too often fails to help them for three reasons. Read More »