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The Next Big Trend In Social Media

By Susan Rice Lincoln   |   September 13, 2011

The coupon craze has officially come to the social media and mobile sphere with the announcement last week that Foursquare and Groupon are an official team.

With this match, the user gets…  Read More »

The Easy Way To Make Your Business Stand Out

By Susan Rice Lincoln   |   September 2, 2011

Looking for a way to stand out?

Your clients are always interested in who you are and what people have to say about you. That’s the true currency of the social networking world.

Of course, we all know about getting testimonies from individuals. But another way to get attention to your company is to… Read More »

What’s Better Than Facebook?

By Susan Rice Lincoln   |   August 17, 2011

It feels like you can’t turn around these days without someone inviting you to join Google Plus.

So it would be worthwhile comparing this tool to Facebook and understanding some of its advantages. Read More »

5 Thing You Should Be Doing on Facebook

By Susan Rice Lincoln   |   August 1, 2011

I often talk to small business owners who are fed up. They sent out tons of emails, suggested their page to their friends and still can’t seem to get many “likes”.

They know it takes time, but they’ve reached…

Read More »

Why Social Media Isn’t Really Free Marketing

By Susan Rice Lincoln   |   June 15, 2011

Most of us equate social media with ‘free’ communications. It’s a surefire way to reach your audience without spending a dime.

But you may want to consider some of the other opportunities that social networks can offer. Because social networks have tremendous information about their… Read More »

The Secret To Making the Most Out Of FourSquare

By Susan Rice Lincoln   |   June 1, 2011

Is your business purely online? With no physical presnce?  Don’t make the mistake of believing that Foursquare is not for you.

Nothing could be farther from the truth.  There’s still a way for you to profit from Foursquare by… Read More »

Is FourSquare For You?

By Susan Rice Lincoln   |   May 26, 2011

There’s a trend going around, that’s been hot for a while, now.

And it’s got adults going out of their way to earn badges and some are even contending for the top spot to be a location’s mayor.

No – boy and girl scouts haven’t made a resurgence among adults… What I’m referring to is… Read More »

Four Ways To Maximize Your Twitter Presence

By Susan Rice Lincoln   |   May 6, 2011

Are you maximizing your presence on Twitter? It’s easy to create an account and start blasting your followers with information about you, you you.

Of course you should tell your followers about your products or services, but being too self-promotional is a surefire way to… Read More »

8 More Facebook Apps Every Small Business Needs

By Susan Rice Lincoln   |   March 21, 2011

If you’ve ever been to a Facebook page by a company you respect, only to be let down by a bland page with nothing but words and information, you know the danger of having a Facebook page with no interactive elements. The goal of social media marketing and Facebook in general, is to get comments, likes and get your information passed on.

These 8 Facebook apps will… Read More »

8 Must Have Facebook Apps To Get More Attention

By Susan Rice Lincoln   |   March 14, 2011

In order to reap the maximum benefits of social media marketing, specifically Facebook, you need to be absolutely certain that your Page stands out.

It should be exciting, engaging, interactive, and filled with different ways for your fans to learn more about you and your services. The best way to do this is by using… Read More »