I remember one manager telling me that he once had worked for a different company, and was to receive a special award at the annual banquet.
He finished his shift earlier that evening and hurriedly drove over to the hotel where the banquet was being held. By the time he arrived… Read More »
A football team can execute a well orchestrated drive down the field toward the goal line.
A combination of plays, that result in perfect passes, and effective runs, can bring them to the five yard line. The goal is just fifteen feet away.
Yet, even so, the team somehow can’t seem to move the ball into the end zone.
If you want to remember the key points of really effective sales copy, and see your customer responses soar.you should learn the ABC’s of Stunning Sales Copy.
A is for AIDA, which is what your whole sales letter should provoke: Attention, Interest, Desire, and Action. Read More »
How many times have you walked into a store and had to put up with a bored or even rude sales clerk? Did you want to do business there again? The salesclerk had probably grown tired of his job. And a bored or unhappy employee can send customers away and drive your sales down.
How can you motivate your employees to give your customers the kind of service that leads to repeat sales? It’s extremely important Read More »
Want to know which two-three paragraphs are guaranteed to increase your sales by up to 50% or more? It’s not a secret — but all too many businesses let prospects slip away when they forget to use this incredibly powerful tool.
What am I talking about? It’s the proven way to eliminate your prospects worries about taking any risk when they buy from you. Read More »
Two main factors will have a major impact on how successfully you run your small business, especially in a down economy. These two elements will certainly determine how you respond to the challenges and opportunities that you will encounter in today’s tough economy.
The first factor is the thoughts you think. One of the things that influence the kind of thoughts you think is the information you take in on a daily basis. As a business owner or manager, you must take charge of the thoughts you think. The “news” you listen to on the radio or watch on television can sway how you look at the circumstances you face. Read More »
The other day I was in my local electronics store and during the transaction the salesperson asked me if I wanted to purchase a service contract. I politely declined.
Have you noticed the many companies selling service contracts for their products or service?
Some of the companies using service contracts are automobile dealerships, appliance stores, heating and cooling contractors. These are just a few of the companies that offer service contracts. There are many more. Read More »
I continue to talk with a number of small business owners who still think that if they just hunker down and just hang on a little longer that the economy will return to normal.
That is not going to happen.
As Thomas Friedman says in his book “The World is Flat,” the transition that the US is going through will be painful for many large and small businesses. The key is to take advantage of this transition and rethink your business so that it is positioned to take advantage of this changing economy. But, that will require changing the way they do things, and that is uncomfortable. Read More »
Have you ever considered the idea of letting your employees take charge of doing a job the way the way they think it should be done?
Let them put their creative talents to work. Most people use only a fraction of their potential brain power. Why not give your employees a chance to use more of theirs?
Avoid the philosophy, “We’ve done it this way for years, so why change a good thing?” That’s “dead end” thinking and often leads to frustration and complacency. Read More »
Some of your employees, although they know what is expected of them and how to perform, simply do not do it consistently. A vivid example of the above is the typical behavior of cashiers in self-service gas stations.
These employees sit behind a bullet-proof window and think that their job is to simply take the customer’s money. They often do this while simultaneously talking on the phone, chewing gum, or chatting with a fellow employee. That type of behavior is definitely not service-oriented. Read More »
