Charlie Cook's MArketing for Success Insider's Club


Why Bother With Employee Motivation?

Author: Tom Borg   |   November 5th, 2010

How many times have you walked into a store and had to put up with a bored or even rude sales clerk? Did you want to do business there again? The salesclerk had probably grown tired of his job. And a bored or unhappy employee can send customers away and drive your sales down.

How can you motivate your employees to give your customers the kind of service that leads to repeat sales? It’s extremely important to match the right employee to the right position. Certainly it helps to have your employees work as many different positions as possible.

Happy_employeeSurveys suggest that as many as 60%-80% of the people employed in America do not like their jobs. Not only is that a waste of human potential, it creates lousy service for the customer.

Employee Motivation Leads To Happy Customers – and Higher Profits

Letting your employees know they’re valued keeps them excited about the part they play and motivates them to provide great customer service – and keep your customers coming back.

Giving your employees the chance to work different jobs provides them with the motivation and opportunity to learn and grow. Word will get around that your business is the place to seek employment, because you are helping people build their careers.

Some business owners argue that it’s easier to have the same employee do the same job, day in and day out, because it keeps the quality more consistent. The truth of the matter is that the average employee, with the right training, is capable of performing several different types of jobs.

When the time comes that you can no longer challenge an employee with the type of jobs available at your company, encourage them to move on. It’s not fair to your employee or your business to prevent them from growing. Remember the saying, “When you are green you grow, and when you are ripe you rot.”

In summary, here are four suggestions for turning your employees into your best salespeople:

1. Create a flow chart of the different skills and responsibilities your employees can learn and master in your company.

2. Explain how these skills can be a valuable tool in the long-term development of their careers, whether with your company or any other.

3. Ask your employees what motivates them and what kinds of things they want to learn.

4. Ask your employees for suggestions on how you can make their job more challenging and rewarding.

© Tom Borg

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