Understanding the proper use of color is essential to creating a positive small business branding image. Color can send a positive or negative message, increase sales, excite an audience, or make an athlete perform better.
At a very young age we begin to learn the meaning of color from our social, cultural and environmental surroundings. We learn about the meaning of color from our parents, teachers, friends and even advertisements that we see in stores and product packaging. As we learn about the meaning of color we begin to associate emotional reactions and expectations to specific colors. As adults, many of our psychological reactions to color are universal. Read More »