1. “Don’t you owe it to your family and to yourself to give [PRODUCT] a try?”

2. “If you’ll give me just XX seconds of your time, I’ll show you how you can ________.” Read More »

In my last article, I showed you how to find your ideal Unique Selling Proposition (USP).  Now I’m going to show you how to turn that USP into a killer sales pitch.

First, write down your USP.  Remember, the question you need to answer is “What big, hairy, hard-to-fix problem of my customer’s do I have the solution for?”.  And you need to answer it in a way that clearly communicates the benefit of doing business with you. Read More »

Split-testing is a fancy phrase for testing a sales page to see what brings in more sales.

It’s a fairly simple process, but it does take time. And certain elements on your sales page are more worth testing than others.

With that in mind, here are three easy things to split-test. Read More »

For your advertising to be effective, you want people to read from start to finish. If they skip around, they won’t get all of their questions answered and their objections to buying won’t be properly dealt with. This is why it’s vital you use what are called “transitional phrases” throughout your ad or sales letter. What is a “transitional phrase”? Read More »

For any piece of sales copy to be successful, it must do a few critical things. One of these things is overcoming objections.

Many times your prospect will actually want what you have, but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.

So as you write, think about the objections your prospect has. Then try to seamlessly overcome those objections in the copy. Read More »

In 2008, I began incorporating stories in communications with my subscribers and customers.  As it turns out, stories are an incredibly powerful way to communicate – especially in today’s age of marketing communications saturation, where everyone is so fatigued by the constant bombardment of ads.

So, I decided to try a few story-based campaigns back then – tests designed to Read More »

You slaved over writing an ad or sales letter, and you really thought it was going to work miracles. But then, the moment of truth comes, and your ad did poorly. You’re left wondering if it’s the economy, or the media you advertised in or if your competitors are outflanking you. Does this sound familiar?

You can’t control the economy or what your competitors or suppliers do for the most part. Read More »

If you write your own sales copy, then this may be the most profitable series of articles you ever read. That’s because I’m going to show you how to “prime the pump”  and make writing killer copy almost effortless.

When you learn how to use these copywriting tips, you don’t need to hire a copywriter.  In fact, your own sales copy will probably be better than anything 95% of all copywriters could ever hope to produce. Read More »

Copywriting great Joe Sugarman says that his headlines have only one goal: to get you to read the first sentence.

And the purpose of the first sentence? To get you to read the second.  And so on. By the end of the first paragraph, you’re fully caught up in the momentum of the ad.

You may have heard this referred to as the “greased slide”.  Your goal is to build momentum throughout your copy.  By the end, your prospect should be frantically digging his credit card out, eager to pay top dollar for your services. Read More »

1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word “Yes”.

2. Restate the big benefits. Don’t over do it, but remind them of what they stand to gain by taking action.

3. Summarize the package components, sizes, colors, warranty, etc., they’re getting. Read More »