Last week we held our Lead Generation Masters Telesummit and it was a great success. But I’d like to let you in on a little secret.
When we launched the telesummit, we weren’t getting the results that we’d hoped for. So I went back and reviewed the website and immediately the problem jumped right out at me.
It was Read More »
The response to tomorrow’s copywriting TeleSeminar has been amazing. Over 700 people have already signed up and the registrations are still pouring in.
If you’ve registered already, I’ll talk to you tomorrow. Make sure to dial in for the call promptly using the information you received.
If you haven’t, this is your LAST CHANCE…
*** Exclusive Free Copywriting TeleSeminar Registration Ends Today ***
Tomorrow at 4 p.m. EDT, marketing coach Dan Lok and I are going to reveal the most powerful and persuasive copywriting tactics. I’ll be sharing my best copywriting ideas and grilling Dan about the best ways to bring in prospects and turn them into buyers…then repeat buyers…then customers for life.
If you haven’t done so, sing up for the Copywriting TeleSeminar and my FREE bonus book ‘The 22 Hot Buttons That Get People to Buy.’
This is a one-of-a-kind copywriting TeleSeminar and the only chance you’ll have to hear me pry all of Dan’s secrets out of him.
You still have a chance to ‘be there’ if you act in the next few minutes. Use this link to reserve one of the last remaining spaces >>
It’s up to you. Would you like to spend an hour listening to two very successful, sales-focused entrepreneurs discuss the best methods solve the problems of lead generation, sales conversion, and long term customer retention?
You can increase business profits without increasing your out-of-pocket expenses.
If that sounds good to you, register in the next few minutes and you’ll be one of the lucky ones to get the answers you’ve been looking for.
– Charlie
P.S. What topics are on my agenda for marketing coach Dan Lok? I’ll be asking him:
* What REALLY makes people buy? (It ISN’T just a low price)
* How do you turn a one-time buyer into a customer for life who buys from you again and again?
* Is there a way to make prospects feel so indebted to you that they feel guilty if they even THINK about doing business elsewhere?
* What is the secret to positioning a product so that it triggers irresistible ‘hot buttons’ for buying?
… and much more!
Want to know the answers? Register today before the Copywriting TeleSeminar reaches capacity in the next few hours >>
P.P.S. If you have to miss the seminar, don’t miss my FREE bonus – The 22 Hot Buttons That Get People to Buy.’ Claim it instantly >>
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What’s the “one thing” you can do to generate more interest and more sales from your web marketing? What’s the “one thing” that every successful entrepreneur and small business owner needs to do to make more money?
Getting the attention of your prospects is the obvious answer. If people ignore your ads, your mailings or your ezines you’re never going to make as many sales as you want. The problem is not what to do but how to do it.
Discover the top copywriting tactic proven to trigger more sales. If you haven’t done so already, make sure to register in the next few minutes.
On Thursday May 14 at 4 p.m. EDT Dan Lok, the sales conversion expert and author of ‘Turn Words Into Cash,’ and I will be sharing top copywriting and web marketing tactics with you.
When you register for the TeleSeminar you’ll receive a FREE COPY of my latest ebook – ‘The 22 Hot Buttons That Get People to Buy.’
Only a few spots left. Use this link to register immediately before the doors close >>
-Charlie
P.S. Unavailable on May 14? You can still get my 50-page ebook, ‘The 22 Hot Buttons That Get People to Buy’ – FREE. Just register today and download it in minutes – no cost, no obligation.
Discover how easy it is to sell more >>
P.P.S. What did Marc have to say about Charlie’s last TeleSeminar?
“Charlie makes every minute count. When the hour was over, I had a dozen different strategies for connecting with prospects and turning them into my customers. I put two of them into practice that same day and saw results immediately.”
Marc Atherton, The Marketer’s Marketer
Register in the next few minutes before all the spaces are gone and the TeleSeminar is closed. >>
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If you’ve ever wanted to find out how to be more successful, to make your ads, your sales letters and your website marketing make more money, this is your chance.
Save the date! Thursday 4pm EDT, May 14th.
On Thursday May 14th I’ll be joined by Dan Lok, the master of money-making copywriting, for a one-time only FREE copywriting TeleSeminar to answer your questions about how to consistently convert more prospects into buyers and put more money in the bank.
And I’m giving away my latest 50 page ebook, ‘The 22 Hot Buttons That Get People to Buy’ – FREE – to anyone who registers for the copywriting call.
You should know that it’s filling up fast and if you haven’t done so already and want to get in… you need to sign up in the next few minutes.
On the call Dan will reveal:
*How to grab the interest of prospects who are on-guard against advertising – making skepticism work for you,
*The simple trick to keeping your prospects enthralled and engaged right up to the point that they eagerly pull out their credit card or checkbook,
*A ‘system’ for writing copy that is so powerfully persuasive that no reader could possibly resist – they’ll LOOK for the call to action,
*The most powerful human desire that makes people stop procrastinating and buy – and exactly how to trigger it,
*A surefire way to multiple sales without spending more money,
* How to reposition the product you are selling so that it will trigger one, if not two, of the major hot buttons of recession-stricken prospects,
* … and much more!
Sign-up today to receive my 50 page ebook, the ‘22 Hot Buttons That Get People To Buy’ just for registering!
Use this link to save your space on the call >>
No – you won’t hear Dan promising lazy people instant riches or some such nonsense. He’ll give smart people like you honest and accurate information on ideas you can actually put to use.
This is a unique chance for you to get the truth about how to skyrocket your sales and what to do so you can get all the clients and business you can handle.
Don’t miss this one. Register for one of the remaining places for the copywriting TeleSeminar I’m hosting on Thursday May 14th at 4pm EDT with this link >>
– Charlie
P.S. If you absolutely can’t make the call due to a scheduling conflict, you can still register to be eligible to receive the free 50 page ebook, ‘The Hot Buttons That Get People To Buy.’
Just register and it’s yours >>
P.P.S. My free TeleSeminars sell out in a matter of days… To ensure your spot, reserve in the next few minutes.
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REGISTER for this one-time only FREE TeleSeminar with Copywriting expert Dan Lok now >>
Sign-up today and receive my FREE 50 page ebook, “The 22 Hot Buttons That Get People To Buy” just for registering!
How to Increase Your Profits In ANY Economy
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“Over the last 12 months, every time we take out an ad, send out a mailing we seem to get a lower and lower response rate. The same is true with our website, it just doesn’t seem to be pulling in new clients.
I know the economy stinks, but that’s not my style to try and look for something or someone to blame. What can I do to get more sales this year?
– Arthur Petersen, KY
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Over the years you’ve worked hard to build your small business. What can you do now to make sure the current downturn doesn’t steal your profits and that instead you keep new sales coming in and keep growing?
Nine years ago, I wrote my first sales page which I posted on my website. I looked around at the type of sales pages my competitors were using and tried to use the same approach.
The result? Even weeks later sales were barely trickling in.
I knew it wasn’t my product and I was getting plenty of traffic to the page – so what was it I was doing wrong?
I made the same mistake that most small business owners make. Even though I’d put words on the page, they didn’t grab my prospects’ attention, they didn’t work to get them reading and they didn’t work to generate a flood of sales.
Ever take out an ad, send out a mailing put up a web sales page and find yourself in the same situation? Even with plenty of exposure you get hardly any sales?
What’s the solution? Can you generate 5-10 times as much interest and sales? Can you make your marketing strategies work to get people to contact you and buy from you? And most importantly, can you light a fire under them so your prospects are motivated to make a purchase TODAY?
The answer is YES!
Find out the simple steps to take to get all the prospects and sales you can handle >>
After failing so miserably at writing copy that sells when I first started out, I did a lot of research and I sought out the best advice I could find. Eventually I hired one of the top copywriters on the planet as my mentor.
Thanks to consistent application of a few simple marketing strategies, I now enjoy some of the highest conversion rates in the industry. Translated into English that means, the ads, the sales pages and the direct mail pieces I write translate directly into a huge number of sales and amazing profits.
In business one of the keys to success is generating at least 10 to 20 dollars for each dollar you spend on marketing. When you do, when you spend a dollar on an ad and it brings in 20 or more it’s easy to be profitable.
How can you do this? How can you get your ads, mailings, websites ezines, etc. working so they bring in a flood of sales even in this economy?
Find the answer in this FREE Copywriting TeleSeminar >>
Stop thinking about what you’re to sell and start thinking about what your prospects are buying!
This is the number one mistake every small business owner makes. Your messages need to focus on what your prospects are looking for, not what you’re selling…
Prospects want to know ‘What’s in it for ME?’
Answer that question by talking about the BENEFITS of your product or service, not the FEATURES.
Volvo commercials don’t advertise that the car frame is made of high-quality metal, or its design was years in the making. They say that your family will be safe in their car.
A print ad for Viagra doesn’t show the chemical compound of the little blue pill. It shows a man and a woman holding hands on their way to an intimate moment.
Benefits, not features are what matter. Or more precisely: the benefits of the features.
Is your copy filled with the words ‘I’ and ‘my’? Does it have phrases like: ‘I can get you a better mortgage rate’ or ‘My system took me a long time to develop.’
That’s all about YOU. To sell more you need to make it all about your prospect. It’s a lot more powerful to say ‘You can lower your mortgage rate and save money with my help’ and ‘You can save time and enjoy success sooner using the system I spent years to develop.’
Interested in making your ads, your mailings and your website convert visitors into profits?
Sign up for the one-time Free Copywriting TeleSeminar >>
(note space is limited)
Any time you’re communicating with prospects…in sales letters, print ads, web site copy, or even your on-hold message, focus on the three things that tell them ‘This is all about You’. Focus on:
1. The NEEDS They Have – ‘Do You Want Your Lawn to Be Lush and Green?’ or ‘Your back pain doesn’t have to hold you back’ or ‘You’ve come to the right place to get out of debt.
2. The BENEFITS You Provide – ‘You Won’t Have to Break Your Back Feeding and Seeding’ or ‘Your flexibility and comfort will improve instantly’ or ‘You can pay off all your bills in 60 days or less.
3. The FEATURES That Allow You to Provide the Benefits – ‘Our lawn product uses a ‘secret’ seed that gives you months of care-free enjoyment’ or ‘I am a licensed chiropractor, so you’re in good hands’ or ‘The creators of our system all come from the credit card industry so they know exactly what you need to do”
Notice that all the features still talk about ‘you.’
– Charlie
P.S. When your marketing copy is working it’s like you’ve switched the traffic light from red to green. Sales come pouring in. To get you started, I’m giving away a 50 page FREE ebook that includes, “The 22 Hot Buttons That Get People To Buy.”
To claim your copy register for the Free ‘Instant Cash Copy’ TeleSeminar before it fills up.
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MarketingForSuccess is growing fast. We never got the message that the recession was supposed to hurt our sales, so we’ve been busy growing instead.
Our sales are up a lot and I’m looking for one or two copywriters to handle the increased workload.
Are you a freelance copywriter?
Are you a student of marketing?
Do you love reading about and discovering new marketing ideas?
If you yes to all three, please keep reading.
I’m looking for a couple of copywriters. Use this link to apply >>
Thanks for your interest,
Charlie
MarketingForSuccess
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“I have been reading your newsletter and very impressed with the knowledge you have about marketing. Your letters grab attention as well as provide substance.
My question is about email sales letter. How important is the writing of that sales letter? I’m surprised to see the big price range for copywriters. Is it true that one writer can have 50 percent more value over others, when they basically talk about the same thing? If there is indeed that much of difference, how would one tell, the good from the bad, the super good from the ordinary ones?” – Felicia
What’s the difference between good marketing copy and copy that kills sales?
Want to know which words sell? Use this link >>
A good copywriter can use the right words to grab your prospects’ attention and give them enough substance to keep them reading. Whether it’s your web page, a sales brochure or your email, you want the marketing copy to work to capture your prospects’ interest, engage their imaginations and get them thinking about how much better off they’d be with the solution you offer.
Most marketing copy is so boring prospects won’t read it and you don’t keep their attention and you lose the sale. Good copywriters can charge more, a lot more because their copy can generate 2 to 10 as many sales.
How should you pick a marketing copywriter to help you grow your business?
Find one who can give you proof! Any good copywriter should have examples of sales letters or emails he or she has written and testimonials from clients who can back up his or her claims.
If it’s results you want, don’t hire anyone who can’t demonstrate that they can help you get the business results you’re after.
Poor copy will not only not get any results but will turn off your prospects and can kill potential future sales.
Which words sell? Use this link >>
Good copy can send your sales through the roof. I have one client who happily pays her copywriter $500 to write their weekly email because the cost is a pittance relative to all the sales it generates.
– Charlie
Small Business Marketing That Sells
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“I hate long sales letters. Why don’t you just tell me the price so I can decide whether I can afford it.”
– Sheryl, Long Beach CA
How do you know which to use, a short succinct sales letter or a long one? The answer is without testing you don’t. The only way to really know which type of sales letter works best is to test multiple versions. But keep in mind the following…
Price by itself can be a scary thing. $100 may sound like a lot to your prospect when they don’t know what they are going to get for their money. On the other hand if they fully understand the value of your product or service and all the extras you provide at no cost, $100 may be an incredible bargain.
Present price without the context of value and it will be deterrent. Present it in the context of the value provided and it can be a compelling reason to buy.
Your sales letter needs to:
– Help your prospects understand how your product or service will help them,
– Why they should trust you,
– What the value of your offer is in terms they understand,
and
– Why they need to act now.
It needs to convince them they can’t live without your product or service.
If you can do all of the above in a few words, great. Generally you’ll need 4-10 pages which is why on average long sales letters work better than short.
– Charlie Cook
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The web makes it easy for unscrupulous people to steal your content on the web its true but this same easy of access makes it easy to find people who do this. Take what happened today.
This morning I got a call from someone I’d never heard of. It turns out they had paid someone to write some marketing copy for them. When it was delivered they liked it so much they took notice. They noticed it was written in a different style and became curious. They’re curiosity inspired them to “Google” some of the copy.
What did they find? They found that the copy that they had just paid someone else to write had been stolen verbatim from this site and their copywriter and substituted her name. Being honest clients, they called me to let me know this “marketing communications” firm not only was selling my copy as their own, they were using it as their own on their web site.
A couple of emails and a phone call later and the president of the guilty firm, apologized, removed the stolen copy and promised to cease and desist from using my work illegally.
It’s true it may be easy to steal marketing copy on the web, but it’s just as easy to find the thieves. Of course its simpler to just ask for permission, provide attribution or hire a good copywriter to start with.
– Charlie Cook
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“I want to get more traffic to my web site, generate more leads and increase sales. If I sign up with you can you do it?” – J. Bollard
Creating a web site that sells is like building a spec house. You need an architect to create the plan, a contractor to build it and a realtor to market it.
In the case of your web site, I can work with you to develop the plan and the marketing copy for the site. Next you’ll need your web site designer to follow the plan and put the plan and copy in place. If you don’t have a web designer, I can recommend a few I’ve worked with.
Once your site is built to spec, you’ll need to market it to the search engines, sign up for pay-per-click advertising and use your articles to pull in traffic. I don’t do these tasks for any site except my own, but can refer you to a reputable firm.
In summary the three steps to creating a web site that sells are:
1. Plan & Write
2. Build
3. Attract Traffic
Discover how to improve your web marketing and increase your web sales with Creating Web Sites that Sell
.
– Charlie Cook
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