When you’re setting out to write a sales letter, there is actually a process you’ll want to follow. And, believe it or not, it doesn’t begin with writing!
In fact, there are three distinct stages in the sales letter writing process. And the actual writing may take only a fraction of the total time it takes you to finish.
So what are these three stages? I’ll tell you… Read More »
We’re all in the selling business. Everyday, we’re selling our ideas, our viewpoints and yes our products and services. Your success in life is determined to a large degree by your powers of persuasion.
It doesn’t matter whether you’re an entrepreneur or stay-at-home mom, you have to know how to sell in order to get what you want. That could take the form of getting the kids to clean their room, to obtain financing for your business idea or to compel thousands to buy your product from your website.
I’m going to give you a way to instantly Read More »
How many times have you been reading a sales letter for a digital product, only to be distracted by an obvious scarcity ploy?
If your experience is anything like mine, it’s probably happened too many times to count.
I’ll explain why scarcity ploys may actually be hurting your sales, as well as how you can legitimately create urgency for your digital products.
First, let’s take a look at… Read More »
One of the biggest difficulties you face when writing a sales message is making it believable.
This is especially true on the Internet where hyped-up sales letters have multiplied like weeds in an untended garden.
So the question becomes, how do you break through your prospect’s natural skepticism with copywriting? How you do you write in a such a way that he believes everything you say? Read More »
Do you use email to market your business? Have you ever been frustrated by the lack of response. You write your email, send it out and then… nothing happens.
This past week in my MasterMind Group, Jay wanted to know how he could get a better response with his emails. Read More »
Writing your first sales letter can be intimidating, especially if you’ve been told that you need to write a lot of copy to make a sale.
The truth is, Read More »
Are you a business owner trying to produce more leads, get current customers to buy more, and consistently do it through super-hot, money-generating online and offline copy.
The solution is simple. Find out what the direct-response experts do and how they write copy that pulls in sales like a magnet. Use these six simple steps to generate the BIG bucks.
Before you ever put pen to paper or type a single word, you MUST… Read More »
“I’ve been sending out 3,000 postcards a month but I’m only getting a few responses lately. What am I doing wrong?” – Frank from Little Rock, AR
Are you getting to few responses, generating too few leads with your small business marketing?
In order to get the same amount of business flowing through their doors many entrepreneurs have taken the logical step of increasing their marketing, extending their reach. That’s a good idea but it’s going to Read More »
Ever sit at your computer screen to write an article or blog post when it hits you. You got nothing! No ideas. No brilliant copy to help prospects get to know you or see that you’re the go-to expert.
What do you do? How do you get past that blank computer screen? Read More »
This past weekend I gave a toast at my daughter’s wedding. I’d been worrying about it for weeks and I wanted to get it right. My friend John even offered to ghostwrite my toast for me but he didn’t know which anecdotes to include.
I didn’t want it to fall flat. What’d I do? Read More »
