In my last post, I shared how I got my feet wet in building word of mouth and social marketing for a new book written by friend Lauren Kessler called My Teenage Werewolf, where she embeds in the life of an average American middle schooler—her daughter Lizzie. It’s “hilarious and insightful’ according to several reviewers, including me.).
Continuing my social media lessons from the trenches: Read More »
This past weekend I decided to fix the gears on my wife’s bicycle and found something shocking that could help you with your small business.
The gears had been skipping for over a month and a grey Sunday prompted me to decide it was time to fix her bike so it shifted properly, especially because I was hoping to talk her into a ride in the drizzle.
I like to think that I’m smart enough to fix simple stuff around the house and being an avid cyclist I should know a thing or two about bikes. Read More »
This will be short and sweet – but could save you a sack of woe and a ton of money.
I have a partner called Al. I hate him, because he does what he does in the country in Devon – far from the filth and smoke of the metropolis.
What he does is help people get better results online; and what never ceases to amaze me, and him, is that out of all the dumb things you can do, practically everyone seems to favour seven in particular. Read More »
You’re probably already using Twitter as a way to connect with customers in an effort to reach more people through social media marketing. If you’re using a default Twitter background, you’re missing out on an opportunity to extend your website’s branding even further, and this article is just for you.
Customizing your Twitter profile page to suit your business is easier than you might think. Here’s what you need to consider: Read More »
If you want your website to rank high on major search engines such as Google, your best shot is to develop a list of targeted keywords and then build specific webpages with content focusing on these keywords. SEO tip: it is done best before the webpage is built; first you develop the seo strategy then implement by developing a targeted webpage focused on your targeted keywords.
Step 1 – Keyword Research
Develop a targeted keyword list. Once you develop your targeted keyword list you need to Read More »
I know that we are all bombarded with lots of information on how to make our online businesses run better. Some of the information is good, some not as good. Often we feel like we have just heard it ‘all before’ and are disappointed.
I want to invite you to an amazing virtual teleseminar event that is anything but the “same old stuff”. It is called the “The Wise Women of the Web.” Register here >>
This once-in-a-lifetime teleseminar series, runs between August 30th and September 3rd. Read More »
How do you pick a person or company to help you outsource your social media?
Your choice of a social media outsourcing partner is crucial. There are thousands of people out there hawking their wares so you need to be very, very careful whom you select.
Here are seven steps I suggest you go through so that you can find the person (or company) that is a perfect fit for your needs. Read More »
LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.
However, only few sales people know the possibilities LinkedIn offers.
To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »
Managing a word of mouth campaign by yourself is challenging. It takes time, and it draws you away from other activities. For that reason, think about getting your employees involved in encouraging word of mouth, both in the store and, especially, online.
The key is to make sure employees understand their role in the WOM process. You should spend some time thinking about what that role should be. Good social marketers recognize is that it may be difficult to just turn employees loose to represent your company in the social media sphere without a clear understanding of the role of social media in the company. Read More »
