Charlie Cook's MArketing for Success Insider's Club

Social Media

Is Outsourcing Social Media A Good Idea?

By Susan Rice Lincoln   |   July 24, 2010

Is outsourcing social media is even good idea?

Not so long ago, you would have been accused of being a heretic by even bringing up the idea of outsourcing your conversation with your prospects or consumers in the social media.  The naysayers argued that the concept of outsourcing is completely against the spirit of social media.

But in the space of a few months, I have noticed that those voices have been silenced.  Read More »


“Social Media Doesn’t Work,” Expert Says

By Charlie Cook   |   July 22, 2010

I can’t believe what I just saw.

It’s a video, where the world’s #1 expert in social media marketing actually admits that social media doesn’t work.

Watch “Social Media Doesn’t Work” here >> Read More »


Can You Really Make Money With Social Media

By Charlie Cook   |   July 18, 2010

If you’ve been wondering how to make money with social media…

…or if you’ve tried social media and given up in frustration because it didn’t work for your business…

…then you can’t afford to miss this free new video. Read More »


Are You Making This Social Media Mistake?

By Charlie Cook   |   July 15, 2010

I’ve heard it again and again.

Maybe you have to.

Maybe you’ve even said it yourself.

“Social media doesn’t work.  It’s a waste of time and money.  And there’s no way to turn it into cold, hard cash.” Read More »


Why Local Search Is So Important

By Ryan Shaw   |   July 12, 2010

Where do consumers search for information online?

Social media sites are number one!

This graph really shouldn’t be that surprising. After all, business owners know that the best way to get business is by word of mouth and referrals. Read More »


Facebook Still Rocks

By Susan Rice Lincoln   |   July 10, 2010

Miracle On Facebook Street

Despite recent grumblings regarding Facebook  privacy settings, the power of Facebook still literally takes your breath away.

Just imagine, 400 million + members and growing!  An infant in business terms, Facebook is now larger than the United States, driven forward by people’s insatiable but simple desire to connect with each other.

How To Tame The Giant? Read More »


Are You Using Flintstone Marketing?

By Charlie Cook   |   July 1, 2010

Once upon a time, shortly after dinosaurs stopped walking the earth, you know when Fred Flintstone was around, if you wanted to do business with someone, you could invite them over to your cave and chat them up over a bite of bison or strike up a deal while chewing on sloth.

Of course those times are long gone and the vast majority of your target market is online, on their iPhones, Droids or on their Blackberries. Read More »


Amazing Facebook Applications

By Susan Rice Lincoln   |   June 24, 2010

The good news is that Facebook Fan Pages are a great social media marketing tool for a small business.

The bad news is that there are millions of fan pages out there.

So what will make your page different?  What will make your Facebook Fan Page stand above the fray?

The answer is one word.  Applications. Wisely implemented, applications will make your Fan Page dynamic, entertaining and irresistible, ensuring you will both attract and retain fans. Read More »


6 More Tips For Your LinkedIn Profile

By Jan Vermeiren   |   June 22, 2010

Now that you have made a profile on LinkedIn, have you ever given any real thought on what to write so potential customers or other people who might be interested in your profile can find you? Or when they have found you that they are interested in contacting you to start a business relationship?

In the previous article you already received the first 6 tips, these are the next 6 tips to optimize your LinkedIn Profile. Read More »


Social Media Cocktail Party

By Kim Sheehan   |   June 21, 2010

Social media, according to the business  owners I talk to, is like a big cocktail party. You enter a room and have all kinds of opportunities for communicating.  But just as you wouldn’t  go up to a group of people at a cocktail party and take over the conversation,  at the social media cocktail party you  just don’t barge into someone else’s conversation  and say, “Hey, come shop at my store.”

Conversations come from being both timely and topical: good social media cocktail party conversations are  fresh and connected with what other people are talking about. Like at any cocktail party, you don’t want to be seen as the bore who talks only about yourself. Your goal is fit your business into the conversations that are currently happening. Read More »