You pay a visit to your faithful family physician, Dr. Jones, who discovers an unusual lump under your left shoulder blade.
“Hmmm,” the doctor says. “This may be nothing, but I want to check it out. You must see a specialist.”
So, you ask, “Who do you recommend, Doctor?” Read More »
Are you on top of your Facebook status, tweeting like mad, working your email marketing and still not getting the results you want?
Here are some quick hints to make your readers and customers want to “follow you” everywhere. Read More »
Many small business people jump on word of mouth and the social media bandwagons only to experience a dead batter on the bandwagon pretty quickly.
The newsletters, tweets and status updates come fast and furious for a week or two and then either fizzle out or becoming highly repetitive. It is important to keep your messages fresh and interesting in order to increase your followers, keep them interested, and encourage them to tell others about your messages.
With that in mind, here are some jump starts for the dead battery on your bandwagon: ten terrific topics that you can use in most types of media. Read More »
In my last post, I shared how I got my feet wet in building word of mouth and social marketing for a new book written by friend Lauren Kessler called My Teenage Werewolf, where she embeds in the life of an average American middle schooler—her daughter Lizzie. It’s “hilarious and insightful’ according to several reviewers, including me.).
Continuing my social media lessons from the trenches: Read More »
You’re probably already using Twitter as a way to connect with customers in an effort to reach more people through social media marketing. If you’re using a default Twitter background, you’re missing out on an opportunity to extend your website’s branding even further, and this article is just for you.
Customizing your Twitter profile page to suit your business is easier than you might think. Here’s what you need to consider: Read More »
How do you pick a person or company to help you outsource your social media?
Your choice of a social media outsourcing partner is crucial. There are thousands of people out there hawking their wares so you need to be very, very careful whom you select.
Here are seven steps I suggest you go through so that you can find the person (or company) that is a perfect fit for your needs. Read More »
LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.
However, only few sales people know the possibilities LinkedIn offers.
To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »
Managing a word of mouth campaign by yourself is challenging. It takes time, and it draws you away from other activities. For that reason, think about getting your employees involved in encouraging word of mouth, both in the store and, especially, online.
The key is to make sure employees understand their role in the WOM process. You should spend some time thinking about what that role should be. Good social marketers recognize is that it may be difficult to just turn employees loose to represent your company in the social media sphere without a clear understanding of the role of social media in the company. Read More »
So, you have decided, for whatever reason, that managing your presence on the Social Web is simply too much for you. Before you go out shopping for a supplier to help you with your social media tasks, it is important that you are clear about the type of help/services you need.
Listed below are a variety of tasks you may want to delegate: Read More »
