I remember one manager telling me that he once had worked for a different company, and was to receive a special award at the annual banquet.
He finished his shift earlier that evening and hurriedly drove over to the hotel where the banquet was being held. By the time he arrived… Read More »
What’s happened to marketing over the past 5-10 years?
The old “in the face” approach of pushing your marketing materials out to your prospects strategy has less and less effect. It’s what I call the pitch and pray model and for most businesses it’s not only costly but it just doesn’t work anymore. Read More »
I like the word consummate… I like the sound of it and the image it brings to mind. In the dictionary, the word “consummate” means “perfect ending.”
And it really is the perfect ending—it means everyone is happy, at least for sales, that is. Read More »
Recently I decided I hated the tagline for my business. Well maybe “hate” is too strong a word, but I was sick of it and didn’t feel like it represented what my business is about.
And isn’t that what a tagline is supposed to be? A description of what you do, what makes you unique and the benefit you provide – all wrapped up in just a few words. Read More »
We’ve all heard the social media success stories: Small business strikes it big, reaching consumers and peddling tons of products.
And while it’s great that so many businesses are finding success through social media, it’s no surprise that B2C companies can find quick success – they can directly target their audience. Read More »
For years, Debra Holtzman kept wishing and hoping that she’d generate publicity in top-tier newspapers and magazines and on the big morning TV shows like “Good Morning, America” because of her expertise in child safety.
But the wishing and hoping got her a media hit here and there. Then Debra found the key that not only unlocked the door to publicity, but had the media practically tripping over themselves to interview her. Even the bloggers loved her. Read More »
“The best advertisement for the mountain is when it snows in Boston and New York.” That’s what I was told as I rode up the lift with one of the ski patrollers and while it made sense, it didn’t.
You see over the last week, the skiing had been fine at my local mountain, but we hadn’t gotten any new snow to speak of. The big storm that had hit New England had hammered the coast, dumping over two feet or more from Boston to New York.
So, even though we had no new snow, and the skiing was just okay, the word was people would be heading north to ski in droves and the mountain would be mobbed. Read More »
Initially, many people find it hard to follow up. Some are shy, or feel like they’re being a nuisance or groveling. Others simply don’t know how to go about it. In the beginning following up may feel awkward, uncomfortable or unpleasant, but you’ll adjust to it. It won’t take long, but it will take some planning. Read More »
It was about a month ago, when Steve, one of my coaching clients, was at an industry tradeshow. A fellow exhibitors, an old friend Andrew, stopped by and noticed that Steve’s marketing materials looked different. They got to talking and Steve told Andrew how much more new business he was getting with his new marketing strategy. Read More »
Years ago, a real estate broker hired me to help him sell more houses. We met for about 10 hours, reading over the real estate section of the paper and discussing his ads. I then told him I was ready to help him sell more houses.
“Sir!” he said in startled disbelief. “Do you mean to tell me we can meet for 10 hours and you can tell me how to sell more houses? I’ve been selling houses for 40 years. I’ve forgotten more about selling houses than you will ever learn in your life.”
It was true. Read More »
