As a MarketingforSuccess.com reader, you probably already know how important good copy is. Good copy is a 24-7 salesperson, constantly driving leads, sales, and profits. Over the life of your business, one great sales letter could easily pay for itself 100…500…even 1000 times over.
But there’s just one problem: good copy ain’t cheap. Read More »
If you live anywhere in the Northeast – you know something is different this winter. While we usually get a foot or less of snow each year – here in Connecticut, we’ve already gotten over six feet since December!
For the record, I love snow but our Connecticut home wasn’t designed for it. The fairly flat roof over our den has a nice big ice dam on one side, and the water is running inside.
Did you grab Tom’s selling secrets?
A few days ago, I wrote you about one of the few salespeople in the world who I look up to. I wrote you about Tom Hopkins who became a millionaire salesperson at the ripe age of 27, and has helped hundreds of companies sell close to a billion dollars. Read More »
Telemarketing, like spam, sucks – but it can be effective. But… My God, man… the article was correct. Telemarketing guys don’t get blasted enough – especially from people in my own direct marketing industry. And damn it, they deserve it.
Sure, they call themselves direct marketers. And I usually have a lot of compassion for most other direct marketers: we send stuff to you in the mail, you don’t like it, you throw it away. Or you use it to fuel that wood burning stove.
I recently had a conversation with someone who was curious about Twitter. When I tried to explain it in further depth I didn’t have much trouble. But when I was asked who is on Twitter, I was stumped.
After conducting a brief internet search, I discover a recent Pew Internet & American Life Project report, which outlines details of Twitter usage, makes for a fascinating read. Read More »
Have you ever wished you could increase your sales?
I’m not talking about just one or two more sales, but dozens and dozens?
What’s the secret? Read More »
When I was still a bit green in my selling career, I had this dream. In my dream, I went to sell my product to a married couple, and they were such a pleasure to visit with!
They thoroughly enjoyed my presentation, and they agreed to everything I mentioned. They didn’t ask any questions, and they didn’t have any concerns. They even helped me fill out the paperwork! Read More »
Let’s be honest. Are you really determined to grow your business this year? Are you ready to move beyond stagnant sales or a few percentage points of growth?
Enough! There’s no reason to put up with minimal results or to be stuck waiting for something big to happen someday. Especially when the solution is a simple mental trick that anyone can master. Read More »
If you’re like most business owners, you’ve probably spent some time thinking about your business goals for 2011. Or maybe, like many of us, you’ve made a few New Year’s resolutions about getting in shape, being more focused, or eating better.
And if you’re like most of folks, you came out of the gate with plenty of motivation. That first day back from the holidays, you were ready and rarin’ to go. You knew exactly what you wanted to achieve and you attacked your goal with gusto. Read More »
On Thursday morning Jill, a sales person, opened her e-mail and found the following messages in her in-box.
Jill, I am going to be out of town on business tomorrow and won’t be able to keep our scheduled appointment. I will e-mail you when I am ready to reschedule. Thanks very much. Stephanie Read More »
