Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

$622,000 per year Job? (really)

By Charlie Cook   |   January 20, 2011

Interested to know about a company that paid it’s employees $622,000 a year EACH, on average?

Do you know how your early influences and “programming” are affecting your results with money RIGHT NOW? Read More »



How To Turn Site Visitors Into Paying Customers

By Susan Rice Lincoln   |   January 19, 2011

I had a meeting the other day with a painter who has a Number One Listing on Google and gets a whopping 6,000 visitors a month to his site. When I asked him what happens to the visitors who come to the site, he simply shrugged his shoulders.

Does this ring a bell? Do you know what happens when prospects come to your site? Read More »



What’s Your Plan?

By Charlie Cook   |   January 18, 2011

Building a business that grows steadily in size and profits is like building your dream house.

First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you build it, move in and enjoy it.

Now imagine that you didn’t have the time to plan your home but went ahead and hired a builder to get started. How would he or she know what to build?

Read More »



How To Score Big With Customer Service

By Tom Borg   |   January 17, 2011

A football team can execute a well orchestrated drive down the field toward the goal line.

A combination of plays, that result in perfect passes, and effective runs, can bring them to the five yard line. The goal is just fifteen feet away.

Yet, even so, the team somehow can’t seem to move the ball into the end zone.

Read More »



The Key To Better Time Management

By Tom Hopkins   |   January 14, 2011

How many times has this happened to you?

You decide you haven’t been as efficient as you could be, so you decide to take charge.

So, you open your calendar (or grab a pen and planner if you’re old school), and get to work setting up a new system.

30 minutes later, what you have isn’t a better grasp on your time, but rather a messy calendar with overlapping time slots that’s all too difficult to read.

Read More »



The Easiest Way To Sell Anything

By Charlie Cook   |   January 13, 2011

Don’t tell my wife, but after the family birthday dinner she so graciously organized for me in New York City, and during the Marc Cohn concert she had gotten us tickets to…

… my mind was wandering to marketing.

Read More »



7 Ways to Keep Your Small Business Marketing Resolutions

By Charlie Cook   |   January 12, 2011

We all like to use the New Year to jump-start our good intentions, making resolutions to do better at work, exercise more, and do whatever we didn’t do last year for our families. This year, I’ve made it easy for you to tackle the work part; I’ve written resolutions for you. And, just as importantly, I’ll show you how to keep them. Read More »



Which Two Numbers Can Increase Sales In 2011?

By Charlie Cook   |   January 11, 2011

Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.

Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals.

Read More »



11 Tools To Make Your Online Advertising More Profitable

By Charlie Cook   |   January 10, 2011

Exposing your company through good old fashioned word-of-mouth works well for some businesses. Others, however, need that extra little oomph. So why not try online advertising to reach a broader audience. PPC and banner ads have made it extremely easy to reach your target audience and often times, you pay only when you get results.

Read More »



The New Secrets of Self-Made Millionaires

By Brian Tracy   |   January 7, 2011

Let’s be honest with each other… Do you want to be a self-made millionaire? Are you sick and tired of struggling to reach your goals? Are you dealing with a declining or a stagnant income?

Enough, already.

You don’t have to stand for those paltry results. If you know how, you can do better—in fact, you can do a lot better.

Read More »