If you live anywhere in the Northeast – you know something is different this winter. While we usually get a foot or less of snow each year – here in Connecticut, we’ve already gotten over six feet since December!
For the record, I love snow but our Connecticut home wasn’t designed for it. The fairly flat roof over our den has a nice big ice dam on one side, and the water is running inside.
My wife particularly loves when this happens – for some reason she hates it when it rains in the house.
Then there is the driving.
With ice and snow covering most of the roads, I’ve seen more accidents and cars off the road than ever. Which is no surprise given that driving in snow requires doing the opposite of what you might think.
To stop in snow, you want to avoid your brakes, otherwise your wheels will lock up and you’ll go into a skid. To get going in snow, you need to accelerate very gently otherwise your wheels end up just spinning.
The same rules don’t apply when you’re driving in snow.
And the same is true in business.
Over the last few years our economy has been hit by a recession, the bubble burst, and the “good” times went away. Whatever you want to call it – things have changed. The strategies that used to work to accelerate sales and to steer your business along the road to success, just don’t work anymore.
Traffic is down. Sales are down or stagnant at best. The easy traffic you used to get that came in the door on its own has dwindled or has simply disappeared. Gone!
And that’s not all.
Not only are leads down, but the old selling tactics – the pitch and pray approach – don’t work anymore. People don’t want to hear them, don’t respond to them and they don’t make money.
The truth is people aren’t buying like they used to.
Why?
They’re fearful, they lack confidence, they’re afraid. They’ve gotten frugal, and their cash flow is limited.
So think you can’t get people to buy?
Don’t be silly!
Despite everything you hear, billions are still being spent in your market by your customers, and this year, more of them are coming out of hiding to start buying again. You can tell yourself a bunch of excuses or you can tap into all that cash and grow your market share.
It’s true – it’s not as easy as it used to be to get people to buy.
The game has changed. The rules have changed.
And just like driving in the snow, you can either stay inside and stay home, or you can learn the simple strategies, the tactics that will keep you on the road and get your business where you want to go.
Traditional marketing is dead. DEAD! R.I.P.
Old school marketing, no marketing, sloppy marketing, won’t work for you anymore. You can’t keep doing what you’ve been doing. It’s suicide.
Ready to embrace the new economy? Ready to attract good buyers, ones that generate referrals and buy repeatedly?
The first thing to do is STOP trying to sell to your prospects. No one likes to be sold. You know it. Now find out what to do instead!
There are two things you need to give your prospects to get them to buy; Two things that 97% of all businesses don’t do with their marketing.
Here they are:
A. Become the go to expert in your industry niche.
You know a lot about houses, cars, design, accounting, whatever your niche is – now use all that great information that’s floating around inside your head and let it out. No one wants to be sold by just another product pusher.
They want to work with someone they can trust. You need to help people get to know you (as a person and a professional), like you, and trust you. It’s the first step to getting your prospects to want to buy from you.
B. Provide value.
I’m sure you think you’re already doing this. But if you’re not generating sales, there is a communication gap between you and your prospects. While you may be detailing all the great benefits of your products and services, it’s going right by them. It’s going in one ear and out the other.
They aren’t getting it – otherwise they’d be buying everything you have to sell.
So what can you do?
Discover how to stand out as the only logical choice in your customers’ minds, how to sell more, sell with less effort and get more out of life. It beats the alternative.
Start here >>
To your success,
Charlie
MarketingForSuccess
P.S. Succeeding in business is like anything else. If you know the rules, you can easily become a winner. If you’re playing old outdated rules, you’ll always be struggling.
If you haven’t figured it out yet, you can’t succeed playing by the marketing rules from 5, 10 or 15 years ago.
If your current business is making six figures or more, but you’re frustrated by the lack of sales or growth, let’s talk. And let me show you how to apply the new rules of marketing to stop being overwhelmed and dramatically increase your profits.
Interested? Schedule a time to talk by filling in the form here >>
P.P.S. And just like you’re going to need a new marketing plan, if this snow keeps up, I’m going to need a new roof, one that can stand up to the new wetter winters we’re getting.
