Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Closing More Sales By Selling Better Service

By Jeffrey Mayer   |   September 29, 2010

He said that would be fine and it would go out on Monday for our next meeting was scheduled for Tuesday afternoon.

During our Tuesday meeting I asked if he had sent the package of information, which I had not yet received. He said, “Yes, it was sent yesterday morning.” We let it go and moved onto other things.

When we got together on Thursday afternoon, he asked if I had received his package which had been sent by overnight delivery three days earlier. It still hadn’t arrived. On Friday afternoon it showed up. Read More »

I Never Got the Email…

By Charlie Cook   |   September 28, 2010

I’d sent out the email to my crew, my son, daughter and various spouses – you know the people I’d taken out sailing this summer, but there I was Saturday at Greenwich Point, putting my boat away on my own.

I’d heard a handful of excuses, “I’ve got a bad back,” “I never got the email,” but the end result was the day had come when I needed to pull my sailboat boat out for the winter – and I as doing it by myself. Read More »

Google Alerts’ Big Payoff

By Joan Stewart   |   September 28, 2010

Google Alerts might well be the most valuable online tool you can use in your publicity campaign.

Just ask publicist Renee Young, whose client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on “Good Morning America” as a result.

Google Alerts is a nifty service that notifies you as soon as something appears online about your area of expertise. Read More »

Are You Missing Huge Profit Opporunities?

By Drayton Bird   |   September 27, 2010

Not long ago I was speaking at an event here in London run by Perry Marshall, the Adwords wizard.

Not surprisingly, nearly all the attendees were on-line marketers.

I asked them some questions: “Do any of you watch TV? Go to the movies? Read newspapers? Magazines?” Read More »

How to Unlock Hidden Profit Centers In Your Small Business

By Paul Martinez   |   September 26, 2010

What’s your “Big Why”?

That’s the first question I ask new clients.  Most of the time, their response is a pause, followed by “Um…what do you mean?”

The reason I ask about the “Big Why” first is simple.  If you’re not clear on your true motivation for being in business, you’ll never hit your true potential. You’ll spin your wheels doing time-consuming tasks that you hate because “that’s the way it is”.  And worse, you may avoid taking risks—like launching a new marketing campaign—because you’re settling for “good enough” instead of “great”. Read More »

Small Business Websites Are Not Business Cards

By Debbie Campbell   |   September 25, 2010

When I first started my small business over five years ago, I set up a few ‘web design packages’ to help me think about estimating and pricing projects. The smallest one was ‘The Business Card Site.’ It was a one or two-page website that would basically have a logo, a bio on the client, and a list of services.

No one ever hired me to create a small business card site, but I’ve had a number of clients in the past few years who had me create larger websites that they subsequently treated like a business card – look at it, put it away; out of site out of mind. Read More »

Think Big – Small Business Success Mindset

By Susan Rice Lincoln   |   September 24, 2010

Have you ever wondered why some people make it and some people don’t?  What is the magic ingredient for small business success?

While there are many explanations, one thing that Fabienne Fredrickson kept repeating during her 3 –day Mindset Retreat is that the vast majority of us do not think BIG enough.. Our dreams TOO SMALL.  We impose limits on our ambitions and goals.

And if you don’t dare to reach for the stars, it goes without saying that you will never touch them. Read More »

Do You Make These Mistakes In Your Small Business?

By Charlie Cook   |   September 23, 2010

Today I’ve got a real treat for you.

My good friend Brian Tracy just informed me about the upcoming release of his new blockbuster book.

He has graciously agreed to give a special bonus–laden, pre-release offer to my readers. Read More »

15 Things the Media Loves

By Rick Frishman   |   September 22, 2010

This post sets the record straight on what you can do to become friends with the media—and what will make you its enemy. Use this set of 15 points wisely. Do what they like, it is that simple.

What The Media Loves
Here are fifteen of its favorite things: Read More »

How to Spark Creative Genius Within Your Small Business

By Andrew Pek   |   September 22, 2010

Imagine showing up to work each day truly happy that you are there…getting energy from your colleagues, having fun in meetings, feeling like what you do counts.  It’s possible.  You can be happy at work and it doesn’t take much money, effort, or time – you just have to spark your small business creativity!

The creative genius is that part of each and every one of us who is stimulated – full of excitement, energy and ideas…the part of each of us that has a possibilities-oriented, “can-do” attitude and way of being that communicates to the world around us that anything is possible.  Follow these simple steps and you will find more happiness in your work: Read More »

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