If you’ve enjoyed my last two posts on how to hire a great copywriter, then you’ll love this one. That’s because I’m going to reveal the single most important question you can ask a copywriter before you hire them.
This question truly separates the “average” from the “great” copywriter. And it’s a question that most copy pros are hoping you don’t ask. Read More »
You’re probably already using Twitter as a way to connect with customers in an effort to reach more people through social media marketing. If you’re using a default Twitter background, you’re missing out on an opportunity to extend your website’s branding even further, and this article is just for you.
Customizing your Twitter profile page to suit your business is easier than you might think. Here’s what you need to consider: Read More »
I would like to talk about why you should consider outsourcing your blog. Many people will find this concept rather shocking as a blog, by definition, needs to a complete reflection of your personality and ideas.
There are ways to outsource your blogging so that it will not be some manufactured entity devoid of your character. But before I get to that, let me explain why I believe the benefits of outsourcing your blog: Read More »
Too many people, when faced with clients who range from dissatisfied to downright angry, choose the loser’s path by trying to avoid the situation. Worse yet, they handle it inappropriately. Postponement doesn’t make the problem go away.
It results in one of two things. Either the angry client decides the problem isn’t worth the aggravation and cools down. Or, the client gets so angry that the next time you hear from him or her is through some sort of official (and possibly legal) contact. Worse yet, you could see your company named on the local news channel in one of those consumer protection segments. Read More »
With the uncertainty in today’s economy, creativity is no longer a luxury, it’s a survival skill. Whether you are unemployed, underemployed, happily or unhappily fully employed, creativity is a skill that needs to be nurtured and developed to keep yourself in the game.
Most likely, no matter what you do, the economy has impacted you – at least on some level. Maybe you’re looking for creative ways to make ends meet or ways to stretch your hard earned dollars to work for you in an economy that is shaky, at best. Or, maybe you’re just looking for ways to more creatively express your talents and use your time. Either way, creativity is critical for survival in this new world economy. Read More »
“What is promotion without the pro? Just motion. The pros follow up, follow up, follow up.”
—Rick Frishman
Guerrillas take the initiative! After they get things rolling, guerrillas strike quickly and often. They don’t take the attitude of “My work’s done” because they know it isn’t. They know much of their work has just begun. Guerrillas don’t sit around and wait for things to happen, they make things happen. Read More »
In the spirit of full disclosure you should know that I like to goof off – to take vacations as often as I can and skip work which is exactly what I was doing two weeks ago with my wife – cycling the San Juan Islands, off the coast of Washington. We spent our second night at the delightful Kingfish Inn on Orcas Island.
Our room had a perfect view of the bay and the Olympic Mountains along with a porch to sit and admire the view from. The room was spacious, the bed comfortable and the towels big and fluffy. And all we had to do for dinner was stumble downstairs to the packed restaurant where the food was excellent – especially the peach blueberry cobbler. Read More »
If you want your website to rank high on major search engines such as Google, your best shot is to develop a list of targeted keywords and then build specific webpages with content focusing on these keywords. SEO tip: it is done best before the webpage is built; first you develop the seo strategy then implement by developing a targeted webpage focused on your targeted keywords.
Step 1 – Keyword Research
Develop a targeted keyword list. Once you develop your targeted keyword list you need to Read More »
Customer surveys are useful for gathering all kinds of marketing data, and when they’re completed they make great bird cage liners.
Oh, did you want your customer survey to provide you with useful data? Forget it… that’s not what they’re good for. Unless you mail a bajillion of them survey results are unreliable. What? Hell yes! Bajillion is a number – ask my 6 year old daughter.
Most customer satisfaction surveys don’t work because Read More »
