Now that you have made a profile on LinkedIn, have you ever given any real thought on what to write so potential customers or other people who might be interested in your profile can find you? Or when they have found you that they are interested in contacting you to start a business relationship?
In the previous article you already received the first 6 tips, these are the next 6 tips to optimize your LinkedIn Profile. Read More »
When I was 15 I knew I didn’t want to be a doctor like my Dad. I always thought he worked too hard – much less science wasn’t my main interest.
My Dad would go to work during the day and then he’d go back to the hospital in the evening and often on the weekends. Why did he spend so many hours at work, after all he worked at a teaching
hospital and was on salary? Read More »
Social media, according to the business owners I talk to, is like a big cocktail party. You enter a room and have all kinds of opportunities for communicating. But just as you wouldn’t go up to a group of people at a cocktail party and take over the conversation, at the social media cocktail party you just don’t barge into someone else’s conversation and say, “Hey, come shop at my store.”
Conversations come from being both timely and topical: good social media cocktail party conversations are fresh and connected with what other people are talking about. Like at any cocktail party, you don’t want to be seen as the bore who talks only about yourself. Your goal is fit your business into the conversations that are currently happening. Read More »
Now that you have grabbed some high level rankings for some of your targeted keywords for your Website the challenge is now to retain these rankings. In general, most search terms people are searching for become competitive because your competition will want to rank for the keyword phrases that are most searched and relevant.
The question becomes: what steps can you take to help guarantee that you do not lose your rankings over time? Read More »
It was getting late at the Apollo Diner when a thin, tallish dark-haired, fair-skinned blondish fat man carrying a small brown bag under his arm approached me while I sat next to the bathrooms. “Hey,” he said, his eyes darting around the room. “Anybody using that?” nodding towards the doors. “Which one?” I answered without looking up.
He was unsure so I pointed to that one, saying it was free for $2.00 donation, when he blurted-out under his breath, “Did you bring the three large?”
I always thought I’d be cool under pressure, but I froze, staring down at my half empty cup of coffee. Or was it half full? Read More »
Have you ever wondered why you didn’t land a new client? Obviously, there are a number of factors that could prevent you from landing new business such as price and experience. But what about the intangible reasons related to your own personal public relations tactics?
Recently, I was part of a request for proposal (RFP) process for a billion dollar client looking for a full service firm to redesign its corporate website. Although nine firms were sent the RFP, only three responded. In a down economy, you would think that companies are dying to be considered for this type of project. Read More »
Want a simple way to make money, one you can use to sell the most popular item on the planet?
Whatever your profession, background or experience, you possess valuable knowledge and just by sharing what you know or even what you just learned, you can get paid for it—as a consultant.
That’s how I created each of my businesses. Read More »
Okay, so you’re busy. There’s a financial crisis going on, there’s a mid-term election going on, there’s school ending just a week away and you still have no idea what to do with your kids.
So I understand, you’ve got to prioritize.
And besides, in these hectic times in particular, it would be wasteful – even frivolous – to burden your clients, prospects and others with one more E-Newsletter that they need to read. So you gather your staff (or dog, if like me, you work alone) one Monday morning and announce: “How about we wait until things settle down a bit? Then we’ll start publishing our newsletter again.” Read More »
I was doing a brain storming session with a client recently and an issue they were having with the inaccuracy of their website was identified. Several office managers complained that no one was asking for their input, and as a result, the organization had a website that was improperly informing their customers about new services that were being provided.
Good public relations begins at home. Happy staff equals happy customers. Meaningful and regular staff meetings can be a very powerful tool in helping your company meet the needs and expectations of your customers. As situations come up, mini-meetings and brain-storming sessions that quickly solve problems can also be used very effectively. Read More »
After not watching hockey on TV since I was fourteen when I played for the Yale Pee Wee hockey team, this past week I’ve been glued to the Stanley Cup playoffs.
Why am I paying attention to a winter sport in the summer?
It could be looking at all that ice while it’s hitting 80 or higher outside has a cooling effect I enjoy but the biggest fun factor is the dazzling display of teamwork. Read More »
