Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

Pumpkin Soup & Sea Moss Punch

By Joan Stewart   |   June 14, 2010

Having problems conceiving?

Go on vacation to a resort where you can dine on pumpkin soup and drink a sea moss punch three times a day. Relax, enjoy a romantic dinner for two, get a massage and then let nature do its thing.

That was the key message in a wildly successful PR campaign for Starwood Hotels and its resorts worldwide.

Quinn & Co., its PR firm, discovered that the locals in the Bahamas had been using pumpkin soup and sea moss for generations to help make babies. Certain spa treatments and lots of relaxation also helped. So the PR firm came up with the idea of “The Procreation Vacation.” Read More »

7 Questions to Answer Before Designing Your Small Business Website

By Christine Milot   |   June 13, 2010

You’ve got a small business, or maybe you’re just starting. Now is the time to think about your website.

The place to start is to determine what you want to accomplish through your website, followed by a review of options to help determine costs. Every business has different sets of objectives whether it is new client acquisitions, relationship building, and a source for referrals, selling products online or simply a site that validates them to the public.

Determining your specific needs will help define the parameters and set the goals for design, programming and marketing your site. Read More »

12 Steps For Writing Cash Pulling Copy

By Mike Jezek   |   June 12, 2010

1. If possible, survey previous customers and find out why they bought, what appealed to them most and what objections they had.

2. If possible, talk to the top salespeople in your company and find out what they’re saying to people to convince them to buy. Incorporate those ideas into your sales copy.

3. List/understand the key selling points of your product/service. Focus on the key benefit(s) that will have the most impact on your target market.
Read More »

How to Get Your Money’s Worth From a Copywriter

By Paul Martinez   |   June 12, 2010

If you’re thinking about hiring a copywriter, then this is one article you’ll definitely want to read.

That’s because the information in this article could save you thousands of dollars in wasted copy fees.  Not to mention the lost profits and missed opportunities poorly written copy can cost you.

Over the next few months, I’m going to outline exactly what you should look for in a copywriter.  I’ll show you how distinguish “average” copywriters and from “great “copywriters.  And I’ll tell you the right questions to ask to make sure you only hire the best of the best—regardless of your budget. Read More »

5 Social Media Marketing Tips To Get Started Today

By Rocky Cipriano   |   June 11, 2010

Back in the good ol’ days of the web (circa 2004), it was so easy for businesses to market via the internet; all that was necessary was a functional website. But the advent of social media has made a dramatic impact with online marketing— and in a good way.

Social media is, for the most part, free, saving many marketing dollars. But just because it is free, doesn’t make it easy or cost-free, if your time is valuable. So before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end. Read More »

10 Do’s & Don’ts of Small Business Web Design

By Debbie Campbell   |   June 11, 2010

Thinking about giving your older website a makeover – or planning your first business site? Here are ten basic design do’s and don’ts to remember whether you’re a do-it-yourselfer or working with a web designer. They’re a solid place to start for many small business websites – and once you know the rules, you can bend them as needed to make your site as audience-appropriate as it needs to be.

1. Do be consistent. Read More »

Don’t Forget To Push the Blog Button

By Susan Rice Lincoln   |   June 10, 2010

In my last post, we discussed the importance of social media’s two magic words: CONTENT and REPURPOSING.

But how does the magic happen in practical terms?  Where is the best place to create your first-rate content and then repurpose it?

The answer is simple.  Its on your blog.

With all the fancy, cool tools available, people often just ignore Read More »

Close Sales By Listening

By Tom Hopkins   |   June 9, 2010

You can learn to listen for specific clues as to how to best present information to new potential clients.

By that I mean to listen for them to say, “I see what you mean,” or, “We look for ____ in a supplier” which usually means they relate best in a visual manner. Adjust your demonstration for this person to show them things. Take advantage of product brochures as visual aids as well as the actual products on the floor or demo samples you bring with you. Read More »

Your Publicity Campaign Starts With You

By Rick Frishman   |   June 8, 2010

People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised.

If you hope to garner great publicity, your campaign must be authentic as well. It has to come from within and reflect what you truly believe and how you actually perform. Never promise what you can’t provide and make sure whatever you are putting out there is the truth.

Publicity never sleeps — it’s an ongoing, 24/7 battle — so you can’t sleep either. Read More »

4 Stages Of Business Success

By Charlie Cook   |   June 7, 2010

What kind of help does your business need to attract more clients and be more profitable?

What kind of help do you need to get to that 7-figure income you’re aiming for?

The answer depends on what stage you’re at as an entrepreneur and a business owner. Read More »

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