In my last article, I showed you how to find your ideal Unique Selling Proposition (USP). Now I’m going to show you how to turn that USP into a killer sales pitch.
First, write down your USP. Remember, the question you need to answer is “What big, hairy, hard-to-fix problem of my customer’s do I have the solution for?”. And you need to answer it in a way that clearly communicates the benefit of doing business with you. Read More »
Split-testing is a fancy phrase for testing a sales page to see what brings in more sales.
It’s a fairly simple process, but it does take time. And certain elements on your sales page are more worth testing than others.
With that in mind, here are three easy things to split-test. Read More »
When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take a look at two major mistakes from a radio commercial I just heard. Read More »
Do you own a business? Have you or your sales staff ever had a prospect come up with a deal-killing objection just when you thought you had the sale? Or had a solid lead take too long to get to the close?
They’ll tell you the price is too high, they’re not ready to buy right now, want to think about it, can’t get the boss to approve it, or worst of all, “aren’t interested”, when you know for a fact they need your product or service. Read More »
When you want to get into shape, you exercise your muscles and change your diet. You work your abs, arms, legs, shoulders, back and start eating healthier. When you do this consistently and often, you gain energy, feel better, and look better. Your life and work flows better. Your confidence increases.
When you want new, fresh and inspiring ideas to help grow your business, bank account or relationships, you must Read More »
In life, we all try to get things from each other; that’s how the world works and has always worked. From ancient times, we have been a people who belonged to tribes and clannish groups. We built societies in which we lived, worked and raised families together.
In these societies, each member had specific roles that he/she performed and contributed for the benefit of the group. As a part of life, we gave to and helped each other. And, we also received. Read More »
Prolific writer Seth Godin’s new book, Lynchpin, asks us “are you indispensable?” According to Godin, lynchpins are the people in business that get things done and make things happen: they figure out better products, streamline processes, and make everyone’s job easier.
Godin wants us all to be lynchpins: he writes “You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.” Read More »
You wouldn’t try dieting without regularly stepping on the scale or taking out the old tape measure or looking in the mirror once in a while would would you. The same is true with email marketing.
Measuring your results is more important than the results you actually get. With accurate statistics about your email marketing campaigns, you are armed to successfully improve your campaigns. And improvement is the name of the game. Let’s look at what type of things you can track and what each statistic means for your campaigns. Read More »
This past March, we discovered that we’d had a small leak that had been quietly soaking into our ceiling unseen and unnoticed. That was until we got over ten inches of rain that the small leak became a big one and the water started pouring in.
We’ve received ten inches of rain here in Connecticut in March and the “small leak” that we had in our roof has gotten our attention. Three roofers have examined the chimney, the flashing and the shingles and they’ve all come to the same conclusion. Read More »
Here’s why I like postcard marketing campaigns. Short crisp and to the point, direct mail postcards are one of the fastest and lowest cost ways to make your phone ring. This is the first of 4 articles by Jeffrey Dobkin on how to make your post card marketing campaign drive more phone calls to you and generate more response.
Post cards are not necessarily a good marketing campaign for the straight-up, out-and-out closing of a sale, but if created correctly direct mail post cards can be great for pre-selling products Read More »
