The effectiveness of a product launch is determined by the steps taken before launch day arrives. The more time invested in planning and preparation, the smoother the launch will go and the more impressive the results will be.
Here are 10 important product launch checklist items to consider in preparation for your launch. Read More »
The 40th Anniversary of Earth Day is April 22 and and if you haven’t thought about how to leverage it for your own PR purpose, you should. It is a holiday that almost any business can use to gain some visibility, even if your business hasn’t technically gone green yet. Read More »
This is the story of two shoe shops.
In the first shop, the conversation went something like this.
“Can I replace these joggers with a new pair? Look, there’s a manufacturing fault just under the heel.” Read More »
My wife Linda gave me Steve Martin’s book, Born Standing Up, as a gift last week. I finished it the same day.
I’m fascinated by “behind the scenes” stories, particularly when it comes to hearing about the early years of people who went on to become famous or successful. The book doesn’t disappoint in this regard. Read More »
One of the most common misconceptions in business is that small business marketing is just common sense.
If it were true, many more small businesses would be wildly successful. As it is, 85% of new businesses fail in the first 5 years.
Are you making your marketing decisions based on “common sense”? Read More »
Standing still is falling behind. I hope that 2009 was your best year ever and that your marketing brought in new business every week. If so, reward yourself and your employees for your successes, but don’t let success make you complacent about your small business marketing plans and strategies.
To take your business to the next level in 2010, shift your focus to what isn’t working with your marketing. Read More »
Recently, a friend who manages a business down south, shared a frightening experience with me…
He said his boss came into his office … closed the door (never a good sign) and told him rather matter-of-factly, that his sales numbers were “alarmingly” down and that if he wanted to remain in his position he’d better find some way to recover the loss and turn things around to become a success. Read More »
Have you ever known someone who never seemed to get his work done on time? Was always late with everything. And no matter how many hours he put in, nothing was ever done right… the first time.
He was trying very hard to do his job, but spent so much time apologizing for not getting work, tasks, and projects done on time that it became an embarrassment. Read More »
For your advertising to be effective, you want people to read from start to finish. If they skip around, they won’t get all of their questions answered and their objections to buying won’t be properly dealt with. This is why it’s vital you use what are called “transitional phrases” throughout your ad or sales letter. What is a “transitional phrase”? Read More »
Here’s a clever publicity idea many of you can steal.
But brace yourselves because the crowds, not to mention the print reporters and TV cameras, will be knocking down your doors. Read More »
