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How to Write a Killer Close For Your Advertising

By Mike Jezek | August 29, 2010

When it comes to direct sales, most people are too afraid to ask for the order. Consequently when Friday comes, their paycheck is small and they go home to skinny kids. You’ve got to be bold enough to ask for the order. In fact, you might be surprised by what you can get, just by asking for it!

The same principle applies in copywriting whenever you write a marketing communication. Most people write weak closes or they don’t even put one in their marketing! And then people wonder why their ads and sales letters didn’t pull! Read More »

How to Buy Newspaper Advertising at a Huge Discount

By Jeffrey Dobkin | August 19, 2010

Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable? Some are highly negotiable. Here are 5 ways to get better discount newspaper advertising rates.

1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they’re that much cheaper. Read More »

Nevermind the Strategy – Watch the Little Details

By Drayton Bird | July 27, 2010

Marketing is often compared to war, and there is much pretentious talk about strategy, conquests, territory and so forth.

That is one reason why I have spent years reading about great generals. IT has taught me a lot.

Many people think the Duke of Marlborough – an ancestor of Winston Churchill – was England’s greatest ever general.

He was obsessed with minutiae. Before his greatest-ever victory, Blenheim, he made sure all his men had fresh boots and a meal of bread and soup. Read More »

How To Get A Higher Response From All Your Advertising

By John Anghelache | July 13, 2010

How do you create advertising that works? I’m talking about the kind of advertising that gets thousands of people to buy. Or take some kind of immediate action. Whatever that may be.

Imagine this: You run a profitable company and decide to hire two salespeople. Each is given a trial period of 90 days to put up or shut up. In due time, you notice a big difference between your new employees. Read More »

3 WOM Lessons From the FIFA World Cup

By Kim Sheehan | July 7, 2010

I admit it…I have World Cup fever. I am plopped on the sofa with a cup of coffee for the early morning (on the West Coast) games and have been spending lunch hour checking out the action. I even googled the off sides rule so I could better understand it. And the other day, I realized that the World Cup has important lessons for word of mouth advertising. Read More »

Tips for Formatting Your Ads So They Pull In More Leads & Sales

By Mike Jezek | May 15, 2010

How your ads, sales letters and landing pages look matter. In fact, despite how well written and thought out your copy may be, if it looks too hard to read, then no one will read it. The result? No sales or leads are generated and then the marketing piece is deemed a failure. Don’t let that happen to you. Here are a few tips for making your copywriting more compelling.

First, for print ads, especially half page or full-page print ads, you want your ad to look more like an article. Use the same font and formatting style. It’s been said, by doing this, it can boost your response by 500%. Read More »

3 Ways Anyone Can Generate Leads

By Charlie Cook | May 4, 2010

No matter what business you’re in, no matter what you sell, there are three ways you can attract more leads to grow your business.

BUY, BRIBE or BORROW. Read More »

Radio Ads Should Work – Here’s Why Mine Didn’t

By Tony Brueski | November 24, 2009

More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.

Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? Read More »

The Secret To Selling To Introverts That Brings In 49.5% More Sales

By Roy Williams | November 10, 2009

The ratio of extraverts to introverts in our nation is 50.5 to 49.5 percent. So why do sales trainers assume that every customer is extraverted?

Extraverts like to engage you verbally, believing that dialog produces superior thinking. Consequently, the best way to keep an extravert thinking about your product is to Read More »

Why Your Customers Buy

By Roy Williams | November 2, 2009

Happiness rarely triggers commerce. Unhappiness often does.

People make purchases due to dissatisfaction with the way things are. We make a purchase when Read More »

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