The coupon craze has officially come to the social media and mobile sphere with the announcement last week that Foursquare and Groupon are an official team.
With this match, the user gets… 
the double power of the leading local social network and the seemingly insatiable hunger for daily deals.
While Groupon is not Fourssquare’s only daily deal partner (it is rolling out partnerships with LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi), it is certainly the biggest.
US Foursquare users will now see Groupon’s daily deals in the Explore tab of the application as well as on Foursquare.com
As a user, you will get to see Groupon Now deals that are available in your neighborhood. As users go out into their city, they will be able to check out participating Groupon merchants on Foursquare whether they are restaurants or services. You can purchase your Now! Deal and apply it directly to your purchase.
As the premier local social media networking site, Foursquare now boasts 10 million users and has experienced an exponential growth since its inception a few years ago.
As a local business, you should definitely make sure that you have a presence on Foursquare. It is an excellent site to build your local business presence, makes you easier to find for the consumer ‘on the go’, can potentially give you a great SEO boost and will help build local foot traffic to your establishment.
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