People usually skim an ad or sales letter first before they decide to read it. And if your copy looks intimidating to read, then most people won’t read it; especially in 2010 America. That’s why inserting bullet points into your ad can make your copy much more compelling.

What is a bullet point? Here are 3 examples: Read More »

When it comes to direct sales, many sales people understand the concept of showing prospects the value they get from a purchase. But this concept isn’t widely discussed in copywriting circles. But if you get this concept it can significantly bump up your sales almost right away.

Essentially what you want to do in your copy is show people that the value of what they’re getting is greater than the money you’re asking for. And you build that value by explaining how much time and effort and expense has gone into developing your product. Read More »

So you’ve decided to hire a copywriter.  You’ve looked at their portfolio, and they’re not a “swipe file superstar”.  You’ve asked them about how much time they spend researching a new promotion and they passed with flying colors. But there are a few more questions you need to ask before you hand over your hard-earned cash.

I’ll show you how to use those 3 critical questions to make sure you get maximum value for your money. Read More »

How good your offer is in the market place will play a deciding factor in how well your product or service will sell. That’s why it’s vital you create value-rich offers that people will be excited to say yes to. What follows are 12 copywriting tips that help you do that.

But keep in mind, that these aren’t fail-safe solutions. Some of these or a combination of these ideas will work better than others. And it depends on your niche and market place. Read More »

Many clients assume that copywriting services are priced by the page.  And in some cases, that’s true.  But copywriters who price per page—instead of on a per-project basis– may be shortchanging you.

That’s because a copywriter who has a per-page flat rate probably isn’t doing the most important part of our job: market research.

You see, if I already know a market –like real estate, alternative health, or self-help–I know what that market wants.  I understand their hot buttons.  And that means I can find the right “hook” much more quickly than if I had to start researching from scratch. Read More »

1. If possible, survey previous customers and find out why they bought, what appealed to them most and what objections they had.

2. If possible, talk to the top salespeople in your company and find out what they’re saying to people to convince them to buy. Incorporate those ideas into your sales copy.

3. List/understand the key selling points of your product/service. Focus on the key benefit(s) that will have the most impact on your target market.
Read More »

If you’re thinking about hiring a copywriter, then this is one article you’ll definitely want to read.

That’s because the information in this article could save you thousands of dollars in wasted copy fees.  Not to mention the lost profits and missed opportunities poorly written copy can cost you.

Over the next few months, I’m going to outline exactly what you should look for in a copywriter.  I’ll show you how distinguish “average” copywriters and from “great “copywriters.  And I’ll tell you the right questions to ask to make sure you only hire the best of the best—regardless of your budget. Read More »

1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.

2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.

3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.” Read More »