If you’ve never had the opportunity to sample a glass of moscato wine, I highly urge you to try it.
I was introduced to it about three years ago by a friend, and I’ve never turned back.
My favorite is a brand called… Read More »
Copywriting
The Ultimate Writers’ Checklist: Use It To Score Your Blog Posts and Articles
The copy, the emails you send out and the newsletters you mail to clients and prospects are your voice and as such you want people to read them, love the content, be moved by it, share it and respond to it.
What makes good copy? Is the piece you wrote any good? Should you email it or publish it? Read More »
3 Email Copywriting Tips for Business Owners
I typically get 75 to 100 emails a day, so cleaning my inbox out is like flipping through the channel guide on cable tv. If an email doesn’t catch my attention, it’s skipped over without another thought.
If the sender is someone I don’t know and the subject is about something… Read More »
Did You Write This…
It happens every week. You make a promise to yourself that you’re finally going to start writing weekly or monthly posts for your blog, or articles sharing your personal insights.
You know the type of compelling content that gets attention, helps your prospects get to know you… Read More »
The Mark of Lazy Copywriting
Lazy copywriting is fairly easy to spot.
All you have to do is look for those worn and trite expressions you’ve seen over and over again.
For example, how many times have you seen articles that promise to reveal how to… Read More »
3 Must-Read Copywriting Books
One of the best ways to learn the craft of copywriting is to read and study classic advertising literature.
The classics are affordable, accessible, and packed with wisdom. And when you buy them, you won’t be …
The Most Important Key on Your Computer
It took me years to discover how to use this computer key properly. It has been critical to my success as a copywriter. I am tempted to keep it a secret.
This computer key is almost universally underutilized and misunderstood. Mastering it will change your life Read More »
The Two Paragraph Rule For Direct Mail Copywriting Success
If you owned a restaurant, you’d only be as good as your last meal. If it wasn’t any good, your customer won’t be back.
If you owned a print shop, you’d only be as good as your last job. Deliver poor printing, or deliver late—you’re outta there. In direct mail, you’re only as good as your… Read More »
How To Kick Writer’s Block
You’re sitting in front of your computer with a blank screen.
The cursor is blinking on an empty document, the clock ticking and nothing’s happening.
Your mind is blank and you’re in a time crunch – you’ve only got 45 minutes before… Read More »
How To Write Killer Headlines
Learning to write great headlines means more views, more hits, and better search engine results.
If you practice this key copywriting skill you’ll soon be producing top-notch, attention-grabbing headlines.
