Why It Wouldn’t Open…
I was in the bathroom shaving when my wife called up from the garage. She was running late and wasn’t having any success starting the car. She’d put the key in the ignition but it wouldn’t turn, and she wanted my help so she could get going with her day.
When she handed the key to me I knew right away what the problem was. It wasn’t going to start the car no matter how many times I or she tried it. Why?
We own two cars, an Audi and a VW Passat. The keys look identical except one has the Audi logo on it and the other a VW symbol. My wife in her early morning semi-awake state had grabbed the wrong key. She was trying to start the VW with the Audi key. When I pointed out her mistake she switched keys and was on her way.
Your marketing is the same as a car. If it’s not getting you where you want to go the first place to look is the key you are using to get things started.
Want to unlock your marketing and get sales rolling in? Use this marketing idea >>
Your business marketing message is the first thing your prospects see or hear when they read your materials or hear your ads. With the right one, you’ll grab your prospects attention and interest and you can get a virtual or real conversation started.
If your marketing message isn’t starting up marketing conversations then you’re using the wrong one. No matter how hard you try, no matter how many times you use it or how much you spend on advertising or mailings it’s never going to help you get where you want to go.
If you’re frustrated with your sales, the first place to look is your business marketing message. Starting a flood of sales can be as simple as making a switch to a different marketing message, one that works.
Want more clients and customers? Find out how to get things started with this marketing idea >>
Charlie
Business Marketing Ideas You Can Count On
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=39ed7c40-9576-486e-9255-b409c760ff97 "Are You Using The Right Marketing Ideas to Open Doors to New Business?")
Your surfing the web, looking for information to help you solve a problem. With a seemingly infinite number of sites to pick from your task is simple. You want to to scan sites as quickly as possible to determine whether they have the information, product or service that can help you. You want to minimize the amount of time you spend on each site and click on to the next web site until you find one that gets your full attention.
Your prospects do the same thing when they are searching for information online. If they can’t instantly see that you can help them solve their problem or have what they need, they’ll be gone to your competitors’ sites.
You’ve got just a second or two to grab their attention, to let them know you can help them.
What do you do when you come to a web site that leads with the company name, a welcome message or worse yet is titled “home page”? Do you spend the time looking down the page to find the information you want or do you skip to another web site that leads with a headline that specifically identifies your concern and promises the solution you are looking for.
If you want more prospects to stop at your web site you need to make it stand out from the crowd with your marketing message You need to discover how to use the copy and the web design to prompt prospects to contact you.
- Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=96b292cc-91ec-4ae0-9499-2a125882a3ff "Which Web Site Will Your Prospects Pick?")
What’s the first thing you look at to tell if your small business marketing is working?
You look at the response you are getting. Each ad, letter, call or web site you have is the equivalent of a marketing action. And each time you put time and money into one of these you want to get a huge response? When you put an ad in the newspaper you want the phone to start ringing of the hook with prospects. Is that what usually happens?
If you’re not getting the response you want from your small business marketing, the first thing to realize is that the problem is not your advertising, sales letters, cold calling or your the internet. These are just the delivery vehicles for your marketing message and marketing information.
Typically a low response is directly correlated with how you talk about your products and services. If you’re not getting a ton of calls from your marketing, the problem is your marketing message and your marketing information.
While advertising and promoting your business can cost a lot, changing your marketing message and rewriting your marketing copy is relatively inexpensive. Want to grow your business? Test out new ways or talking about what you do. With the right marketing message, you’ll see your small business soar.
- Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=e2b22aec-8a2e-40c1-a36b-8f6e0c2db1d8 "How to Evaluate Your Small Business Marketing")
The smarter you are the more you know what you don’t know. That being said, as a marketing expert, I know that no matter how good I am at coming up with the perfect marketing copy or marketing message that I’ll never really know whether its the best unless I test it.
To find what works the best I put up a bunch of ideas. Some work and some don’t. To discover the best I know I need to make a few mistakes.
Using Google Ads, I test similar marketing messages and usually find one that pulls much better than the others. Or I’ll find two or three that work equally well and two others that are out and out losers. I never know until I test them.
Did you test your marketing message?
If not you could be generating 4 times the response with a better marketing message. Discover how with the 15 Second Marketing guide.
- Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=f5ee44dd-aa7b-4a50-a553-3a355695c43a "Why You Should Make Marketing Mistakes")
This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards.
Why do I care about billboards, which I consider a blight on the landscape?
If you have or are planning a web site you should look at billboards too while you drive by at 60+ miles an hour. Ask yourself:
How much of them can you actually read?
Of the few words you can read do you understand the message?
Can you remember the billboard’s message ten miles down the road?
The way you read billboards is the same way people read your web site. Ask yourself:
If people read your web site in the same amount of time it takes for you to pass a billboard, (2-3 seconds) do they understand what you do and how you can help them? If not then it’s time to rethink your marketing message.
- Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=273de321-6a37-49d7-8a8d-50f4271f09e9 "How Much Time Do You Have To Get Your Marketing Message Across?")
One client wrote to tell me,
“We have placed the marketing message you wrote for us on the back of our envelopes not knowing what would happen. Well, I have a complaint to make. You forgot to warn us!! The phone calls have increased leading to even more sales. We must and will blame you for our increase in sales”.
Once you have a marketing message that you’ve tested and you know pulls in prospects, use it everywhere, on your business card, in your ads and on the back of your envelopes.
Discover how to write a marketing message that helps you increase your sales with,The 15 Second Marketing Guide
. – Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=167e45a8-6320-4971-b2ce-467d1e85e153 "Where To Put Your Marketing Message?")
“Do you suggest post-cards being sent out to other business? We have started to brainstorm various selling tactics but aren’t 100% sure.” – Lisa Welch
Postcards are a great way to generate leads but by themselves are unlikely to generate a sale. If you have the right marketing message you can use postcards to prompt prospects to call you or visit your web site. When they do you can follow up with the essential marketing information to build credibility, define value and move them towards a sale. – Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=133a908f-eb9f-4064-be94-14fd017ca7ed "Do Postcards Work for Small Business Marketing?")
“Do you suggest post-cards being sent out to other businesses?” – Lisa Welch
Postcards can be used successfully for lead generation and to attract qualified prospects or they can be a big waste of money. To make sure your postcard campaign is successful make sure to include a marketing message that gets the attention of your prospects and prompts them to contact you. – Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2d3c4062-e087-480b-85b5-25af42944b1f)
“I’m starting a new business and would like your opinion.” – Lori Emberland
A – Including a bio in your marketing materials can be helpful or not depending on how it’s written. Most people make the mistake of making their bio about me, me, me. The key is to write your bio in terms of the the problems you’ve solved and the clients you’ve helped. This makes it not only more interesting so prospects read it but helps postion you as someone who can help solve problems. You can learn more about how to assemble and write your marketing materials with The 5 Principles of Highly Effective Marketing. – Charlie Cook
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=993f6e00-8259-4941-97bb-cce77aa918f0 "Is It Important To Have Your Bio In Your Marketing Materials?")
 |
The Fastest Way To Get Attention And Jumpstart Sales Click here > |
 |
A Guaranteed System For Increasing Web Sales And Profits Click here > |
 |
The Quickest Way To Increase Sales From Your Ads, Sales Letters or Website Click Here > |
 |
The Most Cost Effective System For Attracting |
 |
A Proven Selling Strategy To Increase Sales Every Month Click Here > |
