You wake up, first thing in the morning and groggily make a cup of coffee and a bowl of oatmeal.
As you sit down in front of your computer, you sip away on your coffee and begin your normal routine of checking all your websites. Your first one comes up fine.
The second one… Read More »
If you’re a successful entrepreneur, congratulations.
I know how hard it can be to get a small business up and running.
But, if you’ve always dreamt of starting your own business, this… Read More »
If you want people to read your small business blog, look at it, and pay attention, you need something that’s going to grab their attention.
You’ve only got a few seconds to make an impact online.
Of course you’ll write a compelling headline. But what next? Read More »
Ever notice that when you turn on the news, listen to the radio or look at the television, all you see is doom and gloom?
What ever happened to ‘the dream’?
You know the one where you had the perfect… Read More »
Have you ever reached the end of the day and wondered what happened to your time management?
Here’s the big mistake that most people make that leads to not much being accomplished.
And I speak from experience… Read More »
LinkedIn gives you 3,000 invites to connect with prospects, JV partners and others.
And while 3,000 seems like a lot if you wanted to invite all the people in your college class, along with all the people in your favorite LinkedIn group, etc you’d… Read More »
What’s happened to marketing over the past 5-10 years?
The old “in the face” approach of pushing your marketing materials out to your prospects strategy has less and less effect. It’s what I call the pitch and pray model and for most businesses it’s not only costly but it just doesn’t work anymore. Read More »
Recently I decided I hated the tagline for my business. Well maybe “hate” is too strong a word, but I was sick of it and didn’t feel like it represented what my business is about.
And isn’t that what a tagline is supposed to be? A description of what you do, what makes you unique and the benefit you provide – all wrapped up in just a few words. Read More »
“The best advertisement for the mountain is when it snows in Boston and New York.” That’s what I was told as I rode up the lift with one of the ski patrollers and while it made sense, it didn’t.
You see over the last week, the skiing had been fine at my local mountain, but we hadn’t gotten any new snow to speak of. The big storm that had hit New England had hammered the coast, dumping over two feet or more from Boston to New York.
So, even though we had no new snow, and the skiing was just okay, the word was people would be heading north to ski in droves and the mountain would be mobbed. Read More »
It was about a month ago, when Steve, one of my coaching clients, was at an industry tradeshow. A fellow exhibitors, an old friend Andrew, stopped by and noticed that Steve’s marketing materials looked different. They got to talking and Steve told Andrew how much more new business he was getting with his new marketing strategy. Read More »
