Charlie Cook's MArketing for Success Insider's Club

Author Archive

Is Your Business Stuck On The Road To Success?

By Charlie Cook   |   February 3, 2011

If you live anywhere in the Northeast – you know something is different this winter. While we usually get a foot or less of snow each year – here in Connecticut, we’ve already gotten over six feet since December!

For the record, I love snow but our Connecticut home wasn’t designed for it. The fairly flat roof over our den has a nice big ice dam on one side, and the water is running inside.

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A Personal Reminder From Charlie

By Charlie Cook   |   February 1, 2011

Did you grab Tom’s selling secrets?

A few days ago, I wrote you about one of the few salespeople in the world who I look up to. I wrote you about Tom Hopkins who became a millionaire salesperson at the ripe age of 27, and has helped hundreds of companies sell close to a billion dollars. Read More »


The Secret To Million Dollar Sales

By Charlie Cook   |   January 27, 2011

Have you ever wished you could increase your sales?

I’m not talking about just one or two more sales, but dozens and dozens?

What’s the secret? Read More »


Which Numbers Translate Into Big Profits

By Charlie Cook   |   January 25, 2011

Let’s be honest. Are you really determined to grow your business this year? Are you ready to move beyond stagnant sales or a few percentage points of growth?

Enough! There’s no reason to put up with minimal results or to be stuck waiting for something big to happen someday. Especially when the solution is a simple mental trick that anyone can master. Read More »


$622,000 per year Job? (really)

By Charlie Cook   |   January 20, 2011

Interested to know about a company that paid it’s employees $622,000 a year EACH, on average?

Do you know how your early influences and “programming” are affecting your results with money RIGHT NOW? Read More »


What’s Your Plan?

By Charlie Cook   |   January 18, 2011

Building a business that grows steadily in size and profits is like building your dream house.

First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you build it, move in and enjoy it.

Now imagine that you didn’t have the time to plan your home but went ahead and hired a builder to get started. How would he or she know what to build?

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The Easiest Way To Sell Anything

By Charlie Cook   |   January 13, 2011

Don’t tell my wife, but after the family birthday dinner she so graciously organized for me in New York City, and during the Marc Cohn concert she had gotten us tickets to…

… my mind was wandering to marketing.

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7 Ways to Keep Your Small Business Marketing Resolutions

By Charlie Cook   |   January 12, 2011

We all like to use the New Year to jump-start our good intentions, making resolutions to do better at work, exercise more, and do whatever we didn’t do last year for our families. This year, I’ve made it easy for you to tackle the work part; I’ve written resolutions for you. And, just as importantly, I’ll show you how to keep them. Read More »


Which Two Numbers Can Increase Sales In 2011?

By Charlie Cook   |   January 11, 2011

Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.

Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals.

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11 Tools To Make Your Online Advertising More Profitable

By Charlie Cook   |   January 10, 2011

Exposing your company through good old fashioned word-of-mouth works well for some businesses. Others, however, need that extra little oomph. So why not try online advertising to reach a broader audience. PPC and banner ads have made it extremely easy to reach your target audience and often times, you pay only when you get results.

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