You’ve probably read about information overload…how we all have too many emails/blogs/status updates/newsletters/RSS feeds to read on a regular basis and that just the mere thought of all this information makes some people feel overwhelmed/cranky/like unplugging their computers permanently.
The term is bandied around a lot these days but it is actually a scientific concept that researchers were studying a long time before the Internet exacerbated the problem.
From a marketing perspective, some of the original research into information overload focused on how much information an individual could handle in order to make a good decision.
The research from the pre-Internet days found that in some cases, Read More »
In my last appearance at this blog, I talked about getting started with word of mouth marketing and the importance of setting goals, identifying key prospects to deliver your word of mouth marketing message, and how to ask these key people to be part of your program. Now that those people are in place and ready to start talking about your small business, what comes next? 
Have you ever seen the musical Jesus Christ Superstar? Remember that song, “What’s the Buzz?” I think that’s when the term buzz first became an important part of popular culture.