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Author Archive

Wise Women of the Web – Don’t Miss Out!

By Susan Rice Lincoln   |   August 27, 2010

I know that we are all bombarded with lots of information on how to make our online businesses run better.  Some of the information is good, some not as good. Often we feel like we have just heard it ‘all before’ and are disappointed.

I want to invite you to an amazing virtual teleseminar event that is anything but the “same old stuff”.  It is called the “The Wise Women of the Web.” Register here >>

This once-in-a-lifetime teleseminar series, runs between August 30th and September 3rd. Read More »

How to Select a Social Media Partner

By Susan Rice Lincoln   |   August 24, 2010

How do you pick a person or company to help you outsource your social media?

Your choice of a social media outsourcing partner is crucial.  There are thousands of people out there hawking their wares so you need to be very, very careful whom you select.

Here are seven steps I suggest you go through so that you can find the person (or company) that is a perfect fit for your needs. Read More »

Outsourcing Social Media: 13 Tasks You May Want To Delegate

By Susan Rice Lincoln   |   August 10, 2010

So, you have decided, for whatever reason, that managing your presence on the Social Web is simply too much for you. Before you go out shopping for a supplier to help you with your social media tasks, it is important that you are clear about the type of help/services you need.

Listed below are a variety of tasks you may want to delegate: Read More »

Is Outsourcing Social Media A Good Idea?

By Susan Rice Lincoln   |   July 24, 2010

Is outsourcing social media is even good idea?

Not so long ago, you would have been accused of being a heretic by even bringing up the idea of outsourcing your conversation with your prospects or consumers in the social media.  The naysayers argued that the concept of outsourcing is completely against the spirit of social media.

But in the space of a few months, I have noticed that those voices have been silenced.  Read More »

Facebook Still Rocks

By Susan Rice Lincoln   |   July 10, 2010

Miracle On Facebook Street

Despite recent grumblings regarding Facebook  privacy settings, the power of Facebook still literally takes your breath away.

Just imagine, 400 million + members and growing!  An infant in business terms, Facebook is now larger than the United States, driven forward by people’s insatiable but simple desire to connect with each other.

How To Tame The Giant? Read More »

Amazing Facebook Applications

By Susan Rice Lincoln   |   June 24, 2010

The good news is that Facebook Fan Pages are a great social media marketing tool for a small business.

The bad news is that there are millions of fan pages out there.

So what will make your page different?  What will make your Facebook Fan Page stand above the fray?

The answer is one word.  Applications. Wisely implemented, applications will make your Fan Page dynamic, entertaining and irresistible, ensuring you will both attract and retain fans. Read More »

Don’t Forget To Push the Blog Button

By Susan Rice Lincoln   |   June 10, 2010

In my last post, we discussed the importance of social media’s two magic words: CONTENT and REPURPOSING.

But how does the magic happen in practical terms?  Where is the best place to create your first-rate content and then repurpose it?

The answer is simple.  Its on your blog.

With all the fancy, cool tools available, people often just ignore Read More »

Solving The Social Media Puzzle With 2 Magic Words

By Susan Rice Lincoln   |   May 24, 2010

Are you tired of hearing all about the wonders of social media but experiencing none of them? Do you want to finally start capturing the benefits of social media (increased traffic, bigger community, more clients, greater brand awareness and increased sales)?

The key to getting what you want out of social media lies in two simple but magical words:

Magic Word Number One:  CONTENT. Read More »
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