When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take a look at two major mistakes from a radio commercial I just heard. Read More »
What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.
What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. Read More »
I’m not talking about dollars and cents here… I’m talking about the credit your customers have with your business mentally and emotionally. Consumer loyalty. What is your “credit level” with your customers?
Start out by asking yourself a few questions:
1) How do your customers view YOUR business and what you offer THEM? Read More »
It’s a simple question really. When you make decisions about your business: Are you basing those decisions on what you see ahead of you and where you want to go? Or are you making your decisions based on what you’ve seen in the mirror and the past?
If you focus all your attention on the dark storm you just drove out of, you will likely miss the turns, on-coming traffic, and likely drive your business completely off the road because your focus is not on the road ahead. Is that really the way you want to operate your business? Read More »
Having trouble building a relationship with a prospect in that first phone call? Yes, me too.
Ever wish you had a simple, effective method to get that 2nd-call welcomed, that you could use time and time again. And it worked every time. Yea, me too.
Hey wait! here’s a solution! It’s about getting the client to willingly accept your second call. Read More »
Research was conducted on the advertising of five products. They ran two ads – one said they were superior in all five products and another that claimed superiority in three of the five.
Which one do you think did better? Read More »
More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.
Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? Read More »
The ratio of extraverts to introverts in our nation is 50.5 to 49.5 percent. So why do sales trainers assume that every customer is extraverted?
Extraverts like to engage you verbally, believing that dialog produces superior thinking. Consequently, the best way to keep an extravert thinking about your product is to Read More »
Happiness rarely triggers commerce. Unhappiness often does.
People make purchases due to dissatisfaction with the way things are. We make a purchase when Read More »
When a meal, a painting, a movie or an ad seems a little flat and boring, the likely culprit is insufficient divergence. Most creators, whether chefs, artists, cinematographers or ad writers, instinctively add what “feels right” throughout the creative process. And this is why Read More »
