If you advertise or are thinking about advertising on the radio please heed this warning….
RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial).
I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.
Here is the scenario: Read More »
Every sales presentation should answer the customer’s question, “What’s in it for me?” This question is often unspoken and may even be unconscious in the customer’s mind, but it’s always there, casting a shadow of disinterest and doubt.
Most presentations are Read More »
John’s printing firm had just printed a $40,000 job for a client that came out perfectly except for one detail. The beautifully printed brochure only generated one inquiry for his client.
The reason for this was >> (Read More)
You’ve long been told, “For every action, there is an equal and opposite reaction.” But it isn’t true.
When a person expresses love, where is the necessary “equal and opposite reaction” then? Newton’s oft-quoted third law of motion is usually true in physics, but it rarely is in business. Businesspeople who use Read More »
It happens to all of us, a friend shares a compelling story or tidbit that left you wanting to know more… When you ask them where they heard it, the answer comes back “I heard it on the radio.”
This happens quite often, many times they were referring to Read More »
Advertising is like houses. You do a great job of constructing a poorly designed house, but when you’re done, you’ve still got a poorly designed house. It doesn’t matter how good you are with a hammer and a saw when the blueprints themselves are faulty.
Likewise, it doesn’t matter how good you are with Read More »
You need some new ideas because the old ones aren’t working. Its time to reinvent your small business advertising, your products, maybe even yourself. But you’re stuck trying to visualize a new system using the old system.
Like a dog chasing its tail, you keep coming back to the same old place. Let me tell you how to break out of that. Read More »
It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.
A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.
Radio obviously works. If it didn’t, Read More »
If natural resources determined the wealth of nations, Brazil would be the richest country on earth and Japan would be the poorest. But resources have little to do with building a healthy economy.
Prosperity happens when the swimming pool installer sells four pools in one month instead of the usual two and says, Read More »
I’ve been clicking through the google adwords for a recent project and every 10th ad or so 
I run into the same problem. I see an ad I like. I click on it to view the service providers’ website and get a not found page.
How dumb is that? People paying for clicks on their google ads and then losing their prospects by Read More »
