America has been flattered by advertising (“Because you deserve it”), misled by ads (“Lowest prices anywhere”), hyped by ads (“While supplies last”), and lied to repeatedly (“Guaranteed!”). The result of all this misinformation is a growing numbness to ad-speak. We’re becoming deaf and blind to it. With effortless ease we shut it out of our minds.
Why are advertisers happy when their ads sound like ads? Read More »
Type “small business marketing” in Google. You’ll find www.marketingforsuccess.com, near the top of the first page of listings.
If I was to pay Google Pay Per Click to get this exposure, I would have to pay around $2.00 a click. Ouch!
To get as many people coming to my site as I get now, it would cost me Read More »
Think you have it tough selling in this economy?
Imagine you owned two frozen yogurt stands in the Midwest. It’s walk-up service only, no indoor seating and it’s the dead of winter. And, no surprise, hardly anyone is buying, only a few diehard customers are showing up.
What could you do to increase sales? Read More »
What makes an ad get your attention and then keep you interested and help generate more sales? It’s when it clearly identifies a common problem and then shows you an obvious solution that you can’t live without.
Here’s an example that does exactly this >>
Just use the above link and click on play to see what I’m talking about.
– Charlie
MarketingForSuccess
Small Business Marketing Ideas That Attract Clients and Increase Your Profits
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Allstate has a commercial currently running that poses the “What If…” question. I can’t remember each one, but they included:
– What if someone rear ended your car crashing your car into another car?
– What if you had an accident with a car that was worth over $60,000?
– What if a friend borrows your car and trashes it… are you covered?
– What if a branch falls on your car… are you covered?
etc.
You get the idea. At the end it makes you wonder – heh am I covered?
If you have the youtube link to this video, please let me know.
(Want to view other great video ads? Here’s the best video commercials I’ve found >>)
Now ask yourself:
– What if when you sent out a mailing, instead of getting dozens of responses you got hundreds, or when you reviewed your web sales instead of just a couple of sales you saw thousands.
– What if your marketing actually worked?
– How much more money could you be making?
————
– Charlie
MarketingForSuccess.com
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What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.
I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.
1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>
2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>
3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>
4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>
5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>
Have more videos you’d like included. Let me know and we’ll review them.
– Charlie
Small Business Marketing That Gets Attention and More Business
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Recently I was reviewing ads to see if I could find more great ones to ad to video ads. As I perused them I kept finding ones that made me laugh but “objectified women” were racist or in some way offended someone. Of course that’s why they were funny and got hundreds of thousands of views.
Am I right?
Are the funniest and most watched ads politically incorrect?
What do you think?
– Charlie
Marketing Ideas That Get Attention
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Most small business owners spend tens of thousands of dollars each year on advertising that doesn’t work. They spend thousands of dollars on print and pay per click advertising that costs more than it brings in in sales. Sound familiar?
The secret to using ads to generate more revenue is to stop using them to sell.
I know what you’re thinking. You’re saying to yourself, “aren’t ads supposed to sell?”
The answer is NO!
Charlie
Small Business Marketing That Puts You Ahead of the Competition
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Have you ever spent money on an ad and gotten a limited response?
You’re not alone. Everyone who has ever advertised has run an ad that failed at least once. Doing it the first time is educational; running an ad that isn’t working again and again is throwing good money after bad.
Want to know how to write ads that attract twice as many buyers?
Use this link to find out which small business marketing ideas generate more leads and sales. >>
Want more small business marketing ideas? Use this link >>
Charlie
Business Small Business Marketing Ideas That Make You More Money
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