Charlie Cook's MArketing for Success Insider's Club


How To Kick Writer’s Block

By Charlie Cook   |   February 28, 2011

You’re sitting in front of your computer with a blank screen.

The cursor is blinking on an empty document, the clock ticking and nothing’s happening.

Your mind is blank and you’re in a time crunch – you’ve only got 45 minutes before… Read More »

How To Write Killer Headlines

By Rick Frishman   |   February 21, 2011

Learning to write great headlines means more views, more hits, and better search engine results.

If you practice this key copywriting skill you’ll soon be producing top-notch, attention-grabbing headlines.

Read More »

How To Spot (And Write) Million-Dollar Copy

By Paul Martinez   |   February 4, 2011

As a reader, you probably already know how important good copy is. Good copy is a 24-7 salesperson, constantly driving leads, sales, and profits. Over the life of your business, one great sales letter could easily pay for itself 100…500…even 1000 times over.

But there’s just one problem: good copy ain’t cheap. Read More »

The ABC’s Of Writing Knockout Sales Copy

By Tom Borg   |   November 23, 2010

If you want to remember the key points of really effective sales copy, and see your customer responses should learn the ABC’s of Stunning Sales Copy.

A is for AIDA, which is what your whole sales letter should provoke: Attention, Interest, Desire, and Action. Read More »

The One Secret to Charging More

By Charlie Cook   |   November 16, 2010

When I first looked at the price I thought there must be a typo. Twenty-five to thirty-seven dollars a pound? For cheese?

Now I like cheese and I’m always interested in trying something new, so when my wife and I wandered into the small country store in Warren, Vermont… Read More »

The #1 Question That Separates the Pro Copywriters From Amateurs

By Paul Martinez   |   September 12, 2010

If you’ve enjoyed my last two posts on how to hire a great copywriter, then you’ll love this one.  That’s because I’m going to reveal the single most important question you can ask a copywriter before you hire them.

This question truly separates the “average” from the “great” copywriter.  And it’s a question that most copy pros are hoping you don’t ask. Read More »

How to Write a Killer Close For Your Advertising

By Mike Jezek   |   August 29, 2010

When it comes to direct sales, most people are too afraid to ask for the order. Consequently when Friday comes, their paycheck is small and they go home to skinny kids. You’ve got to be bold enough to ask for the order. In fact, you might be surprised by what you can get, just by asking for it!

The same principle applies in copywriting whenever you write a marketing communication. Most people write weak closes or they don’t even put one in their marketing! And then people wonder why their ads and sales letters didn’t pull! Read More »

How to Write Persuasive Bulleted Copy

By Mike Jezek   |   August 15, 2010

People usually skim an ad or sales letter first before they decide to read it. And if your copy looks intimidating to read, then most people won’t read it; especially in 2010 America. That’s why inserting bullet points into your ad can make your copy much more compelling.

What is a bullet point? Here are 3 examples: Read More »

Build Value and Sell More

By Mike Jezek   |   July 29, 2010

When it comes to direct sales, many sales people understand the concept of showing prospects the value they get from a purchase. But this concept isn’t widely discussed in copywriting circles. But if you get this concept it can significantly bump up your sales almost right away.

Essentially what you want to do in your copy is show people that the value of what they’re getting is greater than the money you’re asking for. And you build that value by explaining how much time and effort and expense has gone into developing your product. Read More »

The One Critical Skill That Makes For Home-Run Copy

By Paul Martinez   |   July 26, 2010

So you’ve decided to hire a copywriter.  You’ve looked at their portfolio, and they’re not a “swipe file superstar”.  You’ve asked them about how much time they spend researching a new promotion and they passed with flying colors. But there are a few more questions you need to ask before you hand over your hard-earned cash.

I’ll show you how to use those 3 critical questions to make sure you get maximum value for your money. Read More »