Charlie Cook's MArketing for Success Insider's Club

Sales

What’s Killing Your Sales

By Jack Price   |   June 22, 2011

It seems a little bit unfair.

E-commerce sites induce customers to whip out a credit card and complete a transaction online. But for those of us who offer a service—consultants, accountants, copywriters—that’s not the way it’s done… Read More »


The Single Thing You Can Do To Make More

By Joan Stewart   |   June 10, 2011

If you’ve ever been kept waiting on a response from a potential client, you know that you have two decisions to make. Your first choice is to let them sit on it and take time to contemplate what they really want to do.

And your second choice is to… Read More »


The Four P’s of Closing Sales

By Tom Hopkins   |   May 27, 2011

What do you think of when you hear the phrase, “closing the sale,” what comes to mind?

Force? Intimidation?  Persuasion?

To me “closing the sale” means… Read More »


The ABCs of Sales

By Tom Hopkins   |   May 20, 2011

The closing of the sale is by far the most important step in the selling process.

It should also be the most natural part of the process. Everything else you do leads to it.

But, the biggest complaint I hear is… Read More »


How To Trick Yourself Into Making More Sales

By Jeffrey Mayer   |   May 18, 2011

“Jeff, I’ve got a question for you.”

“What is it Tom?” one of my consulting clients asked.

“Why is it that when the end of the quarter approaches I work very hard to close my sales opportunities so I can hit my numbers and make quota? But I don’t work nearly as hard at the beginning of the quarter.” Read More »


Overcoming Objections To Price…

By Charlie Cook   |   May 17, 2011

This past Saturday I paid $20 for a pedicab ride in mid-town Manhattan to go just 6 blocks.

I could have taken a yellow cab for $6 or just walked the distance for free. So why would I pay so much to go such a short distance? Read More »


Are You Crazy? Answer 1 Question To Find Out

By Charlie Cook   |   April 28, 2011

I’ve got a no-brainer question for you:

Do you want to get more leads, make more sales, and earn more money?

You’d have to be crazy not to want these things, right?!

Many years ago, I discovered a guaranteed way to dramatically boost my leads, skyrocket my traffic and – ultimately – turbocharge…  Read More »


4 Reasons You’re Not Making Any Sales

By Tom Hopkins   |   April 20, 2011

If you’re a current or aspiring small business owner, you probably already know one of the biggest challenges you’ll face is how to keep in balance.

Most business put more emphasis on getting new business instead of spending their time, and money, where it could generate better results… Read More »


The One Thing You Can Tell Yourself To Make More Sales

By Jeffrey Mayer   |   March 25, 2011

Customers. The one thing we take for granted is our customers.

We think that once we close a sale we’ve a customer for life. It doesn’t work that way.

We’re looking at the sales process from the wrong perspective.

Instead of thinking we’ll get continued business from a customer… Read More »


How To Overcome The #1 Barrier To Sales…

By Charlie Cook   |   March 22, 2011

Ever wonder why more people aren’t lining up to buy from you? After all, you’ve worked hard to provide great products and services.

There are thousands, if not tens of thousands of buyers looking to spend money on your products and services and if you could just get… Read More »