Charlie Cook's MArketing for Success Insider's Club

Internet Marketing

3 Ways To Turn Your Testimonials Into Money Magnets

By Mike Jezek   |   July 15, 2010

There is a psychological phenomenon called the “Autokinetic Effect” and it can help you reach your sales and profit goals. The idea is simple.

Create a group of people and a person’s individuality starts to diminish. Here’s how this plays out: If it’s perceived that the group as a whole feels a certain way about something, then individuals in that group go along with the consensus of the group. The perception that most people in the group feel a certain influences the thinking of the remaining holdouts. Read More »

Why Local Search Is So Important

By Ryan Shaw   |   July 12, 2010

Where do consumers search for information online?

Social media sites are number one!

This graph really shouldn’t be that surprising. After all, business owners know that the best way to get business is by word of mouth and referrals. Read More »

Facebook Still Rocks

By Susan Rice Lincoln   |   July 10, 2010

Miracle On Facebook Street

Despite recent grumblings regarding Facebook  privacy settings, the power of Facebook still literally takes your breath away.

Just imagine, 400 million + members and growing!  An infant in business terms, Facebook is now larger than the United States, driven forward by people’s insatiable but simple desire to connect with each other.

How To Tame The Giant? Read More »

How to Optimize Your Website For Local Search

By Jason Lomberg   |   July 6, 2010

Chances are as a small business or an entrepreneur the products or services that you offer are targeted to a local area.  When this is the case it is very important to develop your search engine optimization strategy with a plan to attract localized searches.

If you are a pizza shop in Philadelphia it makes logical sense to target searches of people looking for a pizza shop in Philadelphia or if you’re a lawyer in New York it is logical to target searches looking for a lawyer in New York and not someone looking for a lawyer in California. Read More »

Are You Using Flintstone Marketing?

By Charlie Cook   |   July 1, 2010

Once upon a time, shortly after dinosaurs stopped walking the earth, you know when Fred Flintstone was around, if you wanted to do business with someone, you could invite them over to your cave and chat them up over a bite of bison or strike up a deal while chewing on sloth.

Of course those times are long gone and the vast majority of your target market is online, on their iPhones, Droids or on their Blackberries. Read More »

Don’t Ask the Wrong Question

By Joan Stewart   |   June 28, 2010

Here’s what usually happens when somebody scores a big publicity hit, either in their local newspaper, or on a major TV show.

They see a big spike in traffic to their website. Then, within a week or two, the traffic slows to a crawl.

That’s when they email me and ask, “How can we keep the buzz going? How can we turn this publicity into even more publicity?” Read More »

Amazing Facebook Applications

By Susan Rice Lincoln   |   June 24, 2010

The good news is that Facebook Fan Pages are a great social media marketing tool for a small business.

The bad news is that there are millions of fan pages out there.

So what will make your page different?  What will make your Facebook Fan Page stand above the fray?

The answer is one word.  Applications. Wisely implemented, applications will make your Fan Page dynamic, entertaining and irresistible, ensuring you will both attract and retain fans. Read More »

6 More Tips For Your LinkedIn Profile

By Jan Vermeiren   |   June 22, 2010

Now that you have made a profile on LinkedIn, have you ever given any real thought on what to write so potential customers or other people who might be interested in your profile can find you? Or when they have found you that they are interested in contacting you to start a business relationship?

In the previous article you already received the first 6 tips, these are the next 6 tips to optimize your LinkedIn Profile. Read More »

Social Media Cocktail Party

By Kim Sheehan   |   June 21, 2010

Social media, according to the business  owners I talk to, is like a big cocktail party. You enter a room and have all kinds of opportunities for communicating.  But just as you wouldn’t  go up to a group of people at a cocktail party and take over the conversation,  at the social media cocktail party you  just don’t barge into someone else’s conversation  and say, “Hey, come shop at my store.”

Conversations come from being both timely and topical: good social media cocktail party conversations are  fresh and connected with what other people are talking about. Like at any cocktail party, you don’t want to be seen as the bore who talks only about yourself. Your goal is fit your business into the conversations that are currently happening. Read More »

How to Retain Your Search Engine Rankings

By Jason Lomberg   |   June 20, 2010

Now that you have grabbed some high level rankings for some of your targeted keywords for your Website the challenge is now to retain these rankings. In general, most search terms people are searching for become competitive because your competition will want to rank for the keyword phrases that are most searched and relevant.

The question becomes: what steps can you take to help guarantee that you do not lose your rankings over time? Read More »
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