Charlie Cook's MArketing for Success Insider's Club

Internet Marketing

The Myth of Google’s First Page

By Jeffrey Dobkin   |   June 19, 2010

It was getting late at the Apollo Diner when a thin, tallish dark-haired, fair-skinned blondish fat man carrying a small brown bag under his arm approached me while I sat next to the bathrooms.  “Hey,” he said, his eyes darting around the room.  “Anybody using that?” nodding towards the doors.  “Which one?” I answered without looking up.

He was unsure so I pointed to that one, saying it was free for $2.00 donation, when he blurted-out under his breath, “Did you bring the three large?”

I always thought I’d be cool under pressure, but I froze, staring down at my half empty cup of coffee. Or was it half full? Read More »

5 Social Media Marketing Tips To Get Started Today

By Rocky Cipriano   |   June 11, 2010

Back in the good ol’ days of the web (circa 2004), it was so easy for businesses to market via the internet; all that was necessary was a functional website. But the advent of social media has made a dramatic impact with online marketing— and in a good way.

Social media is, for the most part, free, saving many marketing dollars. But just because it is free, doesn’t make it easy or cost-free, if your time is valuable. So before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end. Read More »

Everybody’s Doing It – Are You?

By Brian Tracy   |   June 7, 2010

Celebrities, politicians and athletes and even CEO’s are doing it. Did I mention – I’m doing it too.

What are we all doing?

We’re are using Twitter, Facebook, Blogs, YouTube and other social media tools to build our audience, stay in touch and grow our businesses.

How about you? Have you been struggling in this economy to increase sales? Read More »

Connecting to the Now

By Kim Sheehan   |   June 7, 2010

For many people, the key benefit of social media is letting friends and family know, at this very moment, what they are doing. This immediacy presents a challenge to small business owners, who find that they must balance this need for immediacy with their messages with the needs of running their own businesses on a day to day basis.  How do small businesses manage to create timely messages regularly?

The simplest way to do this is to use social media to talk about what is happening at your store today, tomorrow, and in the week to come. Lisa Hartwick, owner of Hartwick’s Kitchen Store, plans a lot of in-store events and uses social media to both promote the events and do a ‘recap’ of the events after they happen.  Read More »

The Myth of Search Engine Optimization

By Jeffrey Dobkin   |   June 5, 2010

It was a dark night, as most are. On the 12th of January, my Internet connection on the phone said to meet him at the Apollo Diner, a greezy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the back.” he said flatly. I could only suspect… he had a bladder problem.

I followed his instructions taking the table closest to the unkempt brown stained mahogany doors marked “His” “Her’s” and “Unsure,” of which I was a bit unsure about myself.  Which is unusual, as I am unusually sure about myself; most of the time, to be sure.  But this time, I wasn’t so sure. Read More »

The Social Media 3 Step Marketing Formula

By Charlie Cook   |   June 1, 2010

Are you tired of hearing all the buzz about social media and still wondering how to put it to use to attract more clients and grow your business?

The concept is simple – social media is the digital version of the conversation that used to happen around the watering hole, water cooler, local pub or at church socials – the conversations that now happen mostly online.

The problem is that unlike face-to-face conversation, where you get immediate feedback, in the digital social media world, it can be hard to know whether anyone is listening, much less whether you’re sharing the content your prospects and clients want to read and respond to. Read More »

Solving The Social Media Puzzle With 2 Magic Words

By Susan Rice Lincoln   |   May 24, 2010

Are you tired of hearing all about the wonders of social media but experiencing none of them? Do you want to finally start capturing the benefits of social media (increased traffic, bigger community, more clients, greater brand awareness and increased sales)?

The key to getting what you want out of social media lies in two simple but magical words:

Magic Word Number One:  CONTENT. Read More »

6 Tips to Create an Attractive LinkedIn Profile

By Jan Vermeiren   |   May 22, 2010

You have made a Profile on LinkedIn, but never have given real thought what to write so potential customers or other people who might be interested in your Profile can find you? Or when they have found you that they are interested in contacting you and start a business relationship?

Then apply the 6 tips:

1. Name: since LinkedIn is website for business networking, use your own name and not a “nick name” you would use on other websites. Read More »

It’s Your Thing

By Kim Sheehan   |   May 21, 2010

In my last blog post, I wrote about how using photographs of people and places in your online work can help generate word of mouth and engagement with your brand.

The final category of photographs is the category of ‘things’, which basically can encompass the items that your business sells. “Things” can be a little tricky, particularly in the food area. While many restaurants may be eager to photograph entrees, food is notoriously difficult to photograph, and it is possible that the food will end up looking inedible or unappetizing.

Not the image you want for your business! For food establishments, it may be better to stick with photos of either drinks or desserts, both of which tend to be more appealing in a photograph. Read More »

The #1 Secret to Increasing Sales Today

By Brian Tracy   |   May 19, 2010

Want an easy way to attract qualified prospects, increase sales and reduce your marketing costs resulting in bigger profit margins?

Over the last ten years, no matter how smart or experienced you are the fact of the matter is that selling has gotten harder. It’s more difficult to get the attention of your prospects and harder to get them to the point of the sale.

With call screening, email filters, ad blocking not to mention vigilant gatekeepers, it’s almost impossible to get access to your target market. You and I know there are still plenty of buyers out there waiting to buy if you could just get their attention. Read More »
« Previous Posts
Newer Posts »