Charlie Cook's MArketing for Success Insider's Club

Social Media

10 ways to Beat Your Competition on LinkedIn

By Dan Sherman   |   November 24, 2011

Sure you can connect with family on Facebook and reply to friends on Twitter.

But there’s only one social network that allows you to connect with both friends and family, while also meeting prospects and potential clients.  Read More »


10 Ways to Get Known and Sell More With LinkedIn

By Dan Sherman   |   November 16, 2011

There’s a perfect way to achieve your professional goals,whether you’re looking for clients, partners, job opportunities, advisors, or investors.

If you’re familiar with social networks you probably already have an active account. And if you don’t, you should set one up immediately to reap the benefits.

LinkedIn is the third largest social networking site, but it’s the largest one…

Read More »


10 More Ways To Grow Your Business With LinkedIn

By Dan Sherman   |   November 9, 2011

With more than 120 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. On LinkedIn, you can find more customers, locate referral partners, contact a mentor, raise your visibility, and so much more.

Use these ten tips as way to make the most out LinkedIn. It’s more than just a networking tool – it’s a business tool and if you leverage it right… Read More »


All I Need To Know About Twitter I Learned In Kindergarten

By Lee Silverstein   |   October 31, 2011

Now that I consider myself a somewhat experienced member of the Twitter community, I have spent a little time reflecting on all that I’ve learned since joining the group approximately one year ago.

With credit (and apologies) to Robert Fulghum, the author of All I Really Need To Know I Learned In Kindergarten, here’s what I’ve learned: Read More »


10 Ways to Cash in On LinkedIn

By Dan Sherman   |   October 19, 2011

You’ve probably already heard the fact that LinkedIn has over 120 million members, making it the largest professional networking site.

With an average household income over $100K, the users of LinkedIn are the movers and shakers you want to get to know and who have the money to buy what you are selling. Read More »


The Shortest and Most Costly Mistake Everyone Makes

By Jennifer Benson   |   October 10, 2011

By now, everyone has heard those Twitter success stories – those small businesses around the country (and globe!) who have hopped on Twitter and found the perfect way to reach their audience. It seems to come natural to them and whatever they’re doing, they’re doing it right.

But what about the people who aren’t having any luck at all? Surely they’re doing something different from those who are pulling in tons of customers and making lots more sales, right? Read More »


Is Social Media Making You Dumb?

By Charlie Cook   |   September 29, 2011

At first glance, most of the social media channels are full of everything from nonsense, to pretense to just plain silliness.

And unless you know the secrets to using them, it can make you feel dumb and even act dumb. While I really want to see my friend’s pictures of his… Read More »


5 Ways To Get Found On LinkedIn

By Dan Sherman   |   September 28, 2011

There are 120 millions professionals on LinkedIn today, and chances are some of them are looking to buy exactly what you are offering.

So, how can you make sure you are found by them when they do a LinkedIn search? Read More »


Stumbling and Digging Encouraged: The New Faces of Social Media

By Amanda DiSilvestro   |   September 26, 2011

Most PR gurus and journalism know-hows are aware that Facebook and Twitter are not the only social media networks that yield big results.

If you were ever to watch a social media expert navigate their way around all the different social networks and blogs you may very well find yourself lost.

All of these different outlets can be… Read More »


The Easiest Way To Find Prospects On LinkedIn

By Dan Sherman   |   September 23, 2011

We can always use more clients, yet picking up the phone and making cold calls is about as enjoyable as a tax audit.

Fortunately with LinkedIn, cold calls can be a thing of the past.

With all the various ways to prospect for business with LinkedIn, there’s no reason you can’t… Read More »