“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.” “We’re not raising grass,’ Dad would reply. ‘We’re raising boys.'” ~Harmon Killebrew
When you’re running your own business, Read More »
Last Friday, I was waiting while my wife picked up our takeout dinner and I noticed a marketing slogan in the window of the local bakery.
It read… Read More »
It’s 9:30 in the morning and I’ve already had about five referral conversations, received two guest posts from my blog and agreed to be a guest columnist for a business blog. Not a bad day as far as networking goes.
It didn’t used to be that way. I used to get up at some ridiculous hour in the morning, drive an hour through rush-hour traffic… Read More »
Years ago, when we moved to our current large-ish home here in Greenwich, Connecticut, with two young children and a graphic design business to manage, my wife opted out of home cleaning, and hired a cleaning service instead.
She hired a service started by… Read More »
The other day I walked into a dollar store and quite frankly… I was disappointed. The place looked messy and the checkout clerk just didn’t seem to care.
After I left the store I vowed I would never go back and spend my money there again… Read More »
Want more clients this year?
Wish there was a simple way to use the web and social media to get the phone ringing and pull in more sales for your local business?
The problem is… Read More »
It seems a little bit unfair.
E-commerce sites induce customers to whip out a credit card and complete a transaction online. But for those of us who offer a service—consultants, accountants, copywriters—that’s not the way it’s done… Read More »
Even the smartest local business owners make this costly mistake and it’s one that could be costing you more than $205,000 a year in lost income.
What’s the BAD mistake I’m referring to? Read More »
Last Thursday I got a frantic call from a friend. He had launched a subscription membership site a few months ago and was seeing a lot of success. He’d done everything “right”.
He had a solid market niche that he was passionate about and was getting subscribers. But after a few months, he noticed…
What do you think of when you hear the word ‘Disney’?
Movies? Cartoons? Disneyland? The little guy with the soft-pitched voice and red pants?
Most small business owners think they know what branding is… but they’ve usually got it wrong. Brand recognition is the following:
