I think I must have contracted with the devil, when I signed up to pay hundreds of dollars a year to my email service.
Despite my best efforts, and being faithful to all the rules about not spamming, it reached a point where every email I sent to my list was getting blocked… Read more >>
Most of us equate social media with ‘free’ communications. It’s a surefire way to reach your audience without spending a dime.
But you may want to consider some of the other opportunities that social networks can offer. Because social networks have tremendous information about their… Read More »
Do you have employees – ones that like to get paid?
What’s the best way to manage your payroll?
When I hired my first full time employee, I knew I needed… Read More »
Ever notice it just takes less than a nano second for most people to change the channel when they see a video commercial hit the screen?
In fact, you may even be one of those people that keeps their hand on the remote during the whole program, just so you’re ready to hit mute or change the channel when an ad shows up. Am I right? Read More »
If you’ve ever been kept waiting on a response from a potential client, you know that you have two decisions to make. Your first choice is to let them sit on it and take time to contemplate what they really want to do.
And your second choice is to… Read More »
It’s about halfway through the year. You’re thinking about your goals and how you can become more successful.
But if you’re like most people, you get bogged down because you believe that in order to increase your income you must…
It took me years to discover how to use this computer key properly. It has been critical to my success as a copywriter. I am tempted to keep it a secret.
This computer key is almost universally underutilized and misunderstood. Mastering it will change your life Read More »
A few years ago, coauthor, Jill Lublin pitched an idea to a producer for a nationally syndicated cooking show, but the producer didn’t buy Jill’s idea.
After the rejection, Jill continued to call the producer every month, even though she didn’t have anything to pitch…
On the Spring equinox a couple of weeks back, I got up early and crossed the road behind our house to watch the sun rise over the sea.
The sight was so spectacular that I couldn’t wait to repeat it the next day. But on the following morning, the sky was cloud-covered and the sea an uninviting slate-grey. Read More »
PC users rejoiced when this ad was released, in defense of their prized computers.
The MAC vs PC commercials were extremely clever. But Laurie McGuinness’ version of PC vs Mac… Read More »
