Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

The Optimist Who Is Also The Optometrist

By Tom Borg   |   February 1, 2010

Several years ago I was doing a talk for my local Kiwanis Club and met a most delightful individual by the name of Greg Ferman. He was courteous and upbeat and happened to be an optometrist. I mentioned to him that I was looking for a new optometrist since mine had unfortunately passed away. He gave me his business card and invited me to set up an appointment to come in for a checkup.

A few weeks later I made an appointment to see Dr. Ferman and was totally impressed by this man’s very helpful and pleasant staff and office ambiance. Read More »

Every Minute of Every Day Is Selling Time

By Jeffrey Mayer   |   January 31, 2010

Mark Cuban is a very smart businessman. He was featured in a front-page article in The Wall Street Journal.

A Bit of Background
In the 1980s he formed a company that helped small businesses link their personal computers. In 1995 he and Todd Wagner, a college classmate, had an idea: Use the Internet to allow sports fans to hear local broadcasts of their favorite teams even if they are far away. Read More »

How To Use Embedded Commands In Your Ads

By Mike Jezek   |   January 29, 2010

If you’ve heard of Neuro Linguistic Programming or NLP for short, then you’ve no doubt seen it touted as an almost magical way to persuade people to do almost anything. Some NLP teachers play along with those false claims while others are more truthful about what NLP can do.

Now I’m by no means an NLP expert, but I am quite familiar with many of its concepts and strategies for making your communication more effective. Probably the most popular strategy that is equated with magically persuading people is what’s called an “embedded command”. What is an embedded command? Read More »

Your Boring Bio

By Joan Stewart   |   January 28, 2010

While listening to a media panel at Publishers Marketing Association University in Washington, D.C., I cringed when I heard national correspondent Dan Raviv of CBS Radio News talk about the one thing he pays attention to when someone pitches him.

He doesn’t care about their book. He sometimes doesn’t even care about the pitch. The one thing that’s likely to catch his attention is their bio. Read More »

Your Path To a Record-Breaking Year

By Bob Oros   |   January 27, 2010

When Henry Ford asked his customers what they “needed” what do you think they said?  Here is the answer:

“A faster horse!”

If you’re asking your customers what they need what will they tell you?  “Cheaper prices!”

Henry Ford could see beyond the immediate obvious, look into the future and see a bigger picture.  And that is what you must do to have a record breaking year. Read More »

How To Win At Business This Year…

By Charlie Cook   |   January 26, 2010

Are you spending your limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieving middling results this year?

Marketing a business is like any game. If you know the rules you are much more likely to win.

Think about it. Do you play bridge, golf, tennis or go bowling. How would you do if you didn’t understand the rules. You’d spend a lot of effort but you’d wouldn’t get the results you wanted.

And the same is true for your business! Read More »

A Proven Formula for Writing Winning Copy

By Paul Martinez   |   January 26, 2010

Do you want to write profitable copy? Then think like someone lost in the desert.

Allow me to explain. Imagine that you’re lost in the Sahara desert.  The sun is beating down.  You desperately need water and shade.  In fact, if you don’t get both soon, you might not survive.

And time is getting short.  Your throat is dry. Your lips are cracked.  You’re fighting to stay on your feet. Read More »

Secret Mind Trick Gets You Hundreds of Readers

By Ryan Healy   |   January 25, 2010

If you’ve ever wanted to write headlines and sales letters that attract readers like fruit flies to overripe bananas, then this article will be extremely important to you.

Here’s why:

I’ve been able to attract hundreds of readers to my blog posts and sales letters by using a stupid little “mind trick” that almost anybody can learn. Read More »

Are You Driving Your Small Business Through the Windshield or the Mirror?

By Tony Brueski   |   January 24, 2010

It’s a simple question really. When you make decisions about your business: Are you basing those decisions on what you see ahead of you and where you want to go? Or are you making your decisions based on what you’ve seen in the mirror and the past?

If you focus all your attention on the dark storm you just drove out of, you will likely miss the turns, on-coming traffic, and likely drive your business completely off the road because your focus is not on the road ahead. Is that really the way you want to operate your business? Read More »

5 Tips To Put Your Prospects At Ease

By Tom Hopkins   |   January 23, 2010

Any sales call or presentation generates a certain amount of tension in both you and the potential client. When entering someone else’s home or office, be aware that they see you as a stranger. They don’t know for sure if you are what you say you are, or if you’ll just end up wasting their time.

Your first job when meeting someone new is to put them at ease. Here are several simple sales strategies that work. Read More »

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